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subject:"Kundenbindung"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~subject:"Brand image"
~subject:"brand loyalty"
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Search: subject_exact:"Markenloyalität"
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Kundenbindung
Brand image
brand loyalty
Beziehungsmarketing
6
Brand loyalty
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Consumer behaviour
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customer engagement
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
The journal of brand management : an international journal
19
The journal of product & brand management
19
Journal of retailing and consumer services
18
Journal of business research : JBR
14
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
7
International journal of internet marketing and advertising : IJIMA
7
Cogent business & management
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Journal of marketing analytics : JMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
Journal of strategic marketing
5
Psychology & marketing
5
European journal of marketing : EJM
4
Global business review
4
International journal of contemporary hospitality management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Pakistan journal of commerce and social sciences
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Exploring the rise of fandom in contemporary consumer culture
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International marketing review
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
3
Marketing theory
3
The IUP journal of brand management : IJBRM
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The Lahore journal of business
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The journal of business & industrial marketing
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ECONIS (ZBW)
5
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1
Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
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2
Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho
;
Kim, Min-Seong
;
Holland, Stephen
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 423-446
Persistent link: https://www.econbiz.de/10012483371
Saved in:
3
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
4
Self-congruity and functional congruity in brand loyalty
Kang, Juhee
;
Tang, Liang
;
Lee, Ju Yup
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
1
,
pp. 105-131
Persistent link: https://www.econbiz.de/10010482867
Saved in:
5
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
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