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subject:"Ländliche Entwicklung"
subject:"Poverty reduction"
~person:"Sondhi, Neena"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
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Ländliche Entwicklung
Poverty reduction
Consumer behaviour
Konsumentenverhalten
India
14
Indien
13
Indian consumers
5
Brand management
3
Markenführung
3
emerging markets
3
Beziehungsmarketing
2
Brand image
2
Cluster analysis
2
Clusteranalyse
2
Confirmatory factor analysis
2
Emerging economies
2
Impulse buying tendency
2
Markenimage
2
Online retailing
2
Online-Handel
2
Relationship marketing
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Scale development
2
Scale validation
2
Schwellenländer
2
chocolate consumption
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cluster analysis
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logit regression
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Aktienmarkt
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BPO professionals
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Children
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China
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Chocolate consumption
1
Economic culture
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Economic development
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Eltern
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Emotion
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Entwicklung
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Sondhi, Neena
Khare, Arpita
64
Ravallion, Martin
45
Datt, Gaurav
30
Gaiha, Raghav
29
Chawla, Deepak
21
Mahendra Dev, S.
19
Murgai, Rinku
19
Rao, Vijayendra
19
Imai, Katsushi S.
17
Jain, Varsha
14
Jha, Raghbendra
13
Roy, Subhadip
13
Singh, Ramendra
13
Duflo, Esther
12
Parayitam, Satyanarayana
12
Shah, Amita
12
Banerjee, Abhijit V.
11
Joshi, Shareen
11
Verma, Sawalia Bihari
11
Liu, Yanyan
10
Mishra, Sita
10
Singh, Nirvikar
10
Aithal, P. S.
9
Das, Gopal
9
Kulkarni, Vani S.
9
Pande, Rohini
9
Prashar, Sanjeev
9
Rao, Vidyananda Mohan
9
Chatterjee, Shankar
8
Das, Manish
8
Deb, Madhurima
8
Fan, Shenggen
8
Gaur, Keshav Dev
8
Gulati, Ashok
8
Jain, Amit
8
Nagarajan, Hari K.
8
Prakash, Nishith
8
Sen, Kunal
8
Sequeira, A. H.
8
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Global business review
2
International journal of Indian culture and business management
2
International journal of Indian culture and business management : IJICBM
2
International journal of business innovation and research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of logistics economics and globalisation
1
Journal of Indian business research
1
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ECONIS (ZBW)
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1
Understanding brand pride in urban Indian consumers : implications for theory and practice
Nandy, Subarna
;
Sondhi, Neena
- In:
International journal of Indian culture and business …
27
(
2022
)
2
,
pp. 139-171
Persistent link: https://www.econbiz.de/10014315077
Saved in:
2
Positioning implications for chocolate brands : an attribute-based approach
Sondhi, Neena
;
Chawla, Deepak
- In:
Global business review
22
(
2021
)
1
,
pp. 184-196
Persistent link: https://www.econbiz.de/10012483251
Saved in:
3
Materialistic consumption amongst young Indians : an ethnographic approach
Sondhi, Neena
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
21
(
2020
)
4
,
pp. 507-532
Persistent link: https://www.econbiz.de/10012511040
Saved in:
4
Customer engagement in the Indian retail banking sector : an exploratory study
Sondhi, Neena
;
Sharma, Baldev R.
;
Kalla, Supriya M.
- In:
International journal of business innovation and research
12
(
2017
)
1
,
pp. 41-61
Persistent link: https://www.econbiz.de/10011712400
Saved in:
5
Impulse buying tendencies among Indian consumers : scale development and validation
Mittal, Sheetal
;
Chawla, Deepak
;
Sondhi, Neena
- In:
Journal of Indian business research
8
(
2016
)
3
,
pp. 205-226
Persistent link: https://www.econbiz.de/10011718865
Saved in:
6
Local versus global brand preferences amongst urban Indian chocolate consumers : an empirical study
Chawla, Deepak
;
Sondhi, Neena
- In:
International journal of Indian culture and business …
12
(
2016
)
4
,
pp. 508-533
Persistent link: https://www.econbiz.de/10011664736
Saved in:
7
Attitude and consumption patterns of the Indian chocolate consumer : an exploratory study
Chawla, Deepak
;
Sondhi, Neena
- In:
Global business review
17
(
2016
)
6
,
pp. 1412-1426
Persistent link: https://www.econbiz.de/10011665187
Saved in:
8
Empirical analysis of online purchase of kid's products by urban Indian parents
Sondhi, Neena
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 214-238
Persistent link: https://www.econbiz.de/10011523764
Saved in:
9
Impulse buying behaviour : an emerging market perspective
Mittal, Sheetal
;
Sondhi, Neena
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
11
(
2015
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011588287
Saved in:
10
Segmenting the urban Indian online buyer : an exploratory study
Sondhi, Neena
- In:
International journal of logistics economics and …
6
(
2014/2017
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10011472329
Saved in:
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