//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Lieferantenmanagement"
~subject:"Brand image"
~subject:"Marketing"
~type_genre:"Book section"
~type_genre:"Handbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Lieferantenmanagement
Brand image
Marketing
Marketingmanagement
2,288
Marketing management
2,280
Deutschland
336
Germany
336
Theorie
274
Theory
274
Beziehungsmarketing
258
Relationship marketing
258
Consumer behaviour
186
Konsumentenverhalten
186
Brand management
185
Markenführung
185
Internet marketing
158
Online-Marketing
158
USA
148
United States
148
Social Web
120
Social web
120
International marketing
103
Internationales Marketing
103
KMU
94
SME
94
Innovation
81
Strategisches Management
79
Strategic management
76
Target group
75
Zielgruppe
75
Public relations
71
Öffentlichkeitsarbeit
71
Marktforschung
66
Market research
65
Advertising
63
Electronic Commerce
63
Supplier relationship management
63
Werbung
63
E-commerce
61
Marketingtheorie
60
Marketing theory
59
more ...
less ...
Online availability
All
Undetermined
57
Type of publication
All
Article
224
Book / Working Paper
49
Type of publication (narrower categories)
All
Book section
Handbook
Article in journal
1,602
Aufsatz in Zeitschrift
1,602
Lehrbuch
432
Textbook
379
Hochschulschrift
304
Thesis
254
Collection of articles of several authors
242
Sammelwerk
242
Aufsatz im Buch
224
Aufsatzsammlung
191
Bibliografie enthalten
168
Bibliography included
168
Graue Literatur
162
Non-commercial literature
162
Case study
118
Fallstudie
118
Konferenzschrift
70
Ratgeber
68
Guidebook
63
Glossar enthalten
61
Glossary included
61
Handbuch
49
Arbeitspapier
47
Working Paper
47
Conference proceedings
39
Fallstudiensammlung
27
Einführung
20
Bibliografie
19
Reprint
18
Festschrift
16
Conference paper
14
Konferenzbeitrag
14
Wörterbuch
12
Dissertation u.a. Prüfungsschriften
9
Nachschlagewerk
9
Reference book
9
CD-ROM, DVD
6
Collection of articles written by one author
5
more ...
less ...
Language
All
English
183
German
95
Author
All
Bruhn, Manfred
15
Adeola, Ogechi
6
Homburg, Christian
6
Keller, Kevin Lane
5
Kotler, Philip
5
Pepels, Werner
5
Ratten, Vanessa
4
Ahlert, Dieter
3
Foroudi, Mohammad Mahdi
3
Foroudi, Pantea
3
Hinson, Robert
3
Katuse, Paul
3
Kirchgeorg, Manfred
3
Meffert, Heribert
3
Payne, Adrian
3
Twum, Kojo Kakra
3
Valla, Jean-Paul
3
Anderson, James C.
2
Backhaus, Klaus
2
Boenigk, Michael
2
Burmann, Christoph
2
Carpenter, Gregory S.
2
Chernev, Alexander
2
Dube, Mercy
2
Ehrlich, Evelyn
2
Fanelli, Duke
2
Günter, Bernd
2
Hermanns, Arnold
2
Kleinaltenkamp, Michael
2
Le Dung
2
Lüttgens, Manfred R.
2
Mogaji, Emmanuel
2
Nguyen Tuyet-Mai
2
Pauwels-Delassus, Véronique
2
Plinke, Wulff
2
Quach, Sara
2
Sakkthivel, A. M.
2
Tropp, Jörg
2
Turnbull, Peter W.
2
Zanger, Cornelia
2
more ...
less ...
Institution
All
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Building corporate identity, image and reputation in the digital era
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
5
Developing digital marketing : relationship perspectives
4
Does marketing need reform? : fresh perspectives on the future
4
Kellogg on marketing : the marketing faculty of the kellog school of management
4
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
4
Handbook of relationship marketing
3
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
3
Measuring and managing brands
3
Sustainable marketing, branding, and reputation management : strategies for a greener future
3
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Contemporary trends in innovative marketing strategies
2
Digital strategies in a global market : navigating the Fourth Industrial Revolution
2
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Fashion branding and communication : core strategies of European luxury brands
2
Foundations of corporate heritage
2
History of marketing thought ; Volume 3
2
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
2
Interactive and multi-channel marketing
2
Interdisciplinary management research XVI ; 1
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
2
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
2
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
2
Technischer Vertrieb
2
The SAGE handbook of marketing ethics
2
The nature and scope of marketing research
2
Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
ASEAN business, trade and development
1
Advances in Islamic finance, marketing, and management : an Asian perspective
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Agro-food small and medium enterprises in a large integrated economy : Aristotle Univ. of Thessaloniki, Thessaloniki, Greece, 11 - 14 October 1995
1
Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
1
Allgemeine Betriebswirtschaftslehre
1
Anxieties and management responses in international business
1
Assessing the extent of China's marketization
1
Aufbruch : Ingredient Branding schafft Werte
1
more ...
less ...
Source
All
ECONIS (ZBW)
273
Showing
1
-
10
of
273
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate fashion and circular economy : how to manage ethical challenges in marketing of B2B textiles
Sönnichsen, Sönnich Dahl
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 33-57)
.
2023
Persistent link: https://www.econbiz.de/10014455189
Saved in:
2
A systematic literature review and research agenda of data-driven marketing
García-y-García, Elena
;
Rejón-Guardia, Francisco
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 36-70)
.
2024
Persistent link: https://www.econbiz.de/10014519828
Saved in:
3
Harnessing data analytics and marketing intelligence for sustainable marketing innovation
Tchanturia, Nino
;
Dalakishvili, Rusudan
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 71-90)
.
2024
Persistent link: https://www.econbiz.de/10014519830
Saved in:
4
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
5
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
6
Sustainable marketing in emerging markets : how to market sustainable products in emerging markets
Chokera, Fainos
;
Edward, Mudzimba
;
Dube, Mercy
;
Hungwe, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 117-143)
.
2023
Persistent link: https://www.econbiz.de/10014414197
Saved in:
7
Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
Saved in:
8
The role of digital marketing in sustainable marketing : using digital channels to raise awareness and promote sustainable products and services
Dube, Mercy
;
Tshuma, Sinothando
;
Mawere, Rukudzo Alyson
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 295-309)
.
2023
Persistent link: https://www.econbiz.de/10014414240
Saved in:
9
H2H mindset in H2H marketing
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 81-91)
.
2023
Persistent link: https://www.econbiz.de/10014322296
Saved in:
10
The role of geomarketing and characteristics on business development and decision making
Putri Seprianti Eka
- In:
Enhancing customer engagement through location-based …
,
(pp. 1-17)
.
2023
Persistent link: https://www.econbiz.de/10014281870
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->