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subject:"Lieferantenmanagement"
~subject:"Brand image"
~subject:"Marketing theory"
~subject:"Marketingmanagement"
~type_genre:"Conference proceedings"
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Lieferantenmanagement
Brand image
Marketing theory
Marketingmanagement
Marketing management
132
Marketing
36
Deutschland
30
Germany
30
Marketingtheorie
22
Market research
17
Marktforschung
17
Consumer behaviour
16
Konsumentenverhalten
16
Theorie
16
Theory
16
USA
13
United States
13
Welt
13
World
13
Management
12
Werbung
11
Advertising
10
Beziehungsmarketing
10
Relationship marketing
10
Selling
10
Verkauf
10
Brand management
8
Markenführung
8
Russia
8
Russland
8
Organisatorischer Wandel
7
Organizational change
7
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7
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6
Auslandsinvestition
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Eastern Europe
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5
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5
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5
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5
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1
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Book / Working Paper
135
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1
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Conference proceedings
Article in journal
7,284
Aufsatz in Zeitschrift
7,284
Aufsatz im Buch
2,209
Book section
2,209
Hochschulschrift
1,145
Graue Literatur
1,053
Non-commercial literature
1,053
Thesis
963
Lehrbuch
749
Collection of articles of several authors
671
Sammelwerk
671
Textbook
638
Bibliografie enthalten
537
Bibliography included
537
Arbeitspapier
471
Working Paper
471
Case study
443
Fallstudie
443
Aufsatzsammlung
376
Konferenzschrift
210
Ratgeber
182
Guidebook
172
Reprint
118
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100
Glossary included
100
Handbook
85
Handbuch
85
Conference paper
63
Konferenzbeitrag
63
Festschrift
41
Collection of articles written by one author
40
Sammlung
40
Fallstudiensammlung
39
Bibliografie
36
Dissertation u.a. Prüfungsschriften
36
Amtsdruckschrift
30
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30
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27
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80
German
44
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2
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Meffert, Heribert
10
Springer, Reiner
4
Backhaus, Klaus
3
Chadraba, Petr
3
Semerkova, L. N.
3
Brown, Tom
2
Disch, Wolfgang K. A.
2
Eisend, Martin
2
Hennig-Thurau, Thorsten
2
Stieler, Maximilian
2
Vasin, S. M.
2
Viswanathan, Madhu
2
Albers, Sönke
1
Arnold, Todd J.
1
Askegaard, Søren
1
Babin, Barry J.
1
Bailey, Earl L.
1
Bloom, Paul N.
1
Brady, Michael K.
1
Breunig, Gerhard
1
Brown, James
1
Bruhn, Manfred
1
Bušljeta Banks, Ivana
1
Campbell, Colin L.
1
Campbell, Dennis
1
Christodoulides, George
1
Coates, Nigel
1
Cotterill, Ronald W.
1
Cron, William L.
1
Djafarova, Elmira
1
Doblaski, Lutz
1
Doherty, Anne Marie
1
Eichhorn, Peter
1
Elsass, Siegfried
1
Evans, Kenneth R.
1
Feilmeier, Manfred
1
Fließ, Sabine
1
Foschiani, Stefan
1
Froböse, Michael
1
Grewal, Dhruv
1
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American Marketing Association
23
European Society for Opinion and Marketing Research
10
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
DePaul University / College of Commerce
5
Fördergesellschaft Marketing an der Universität Augsburg
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Gesellschaft zur Erforschung des Markenwesens
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
2
European Advertising Academy
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Marketing Research Congress <44, 1991, Luxembourg>
2
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
2
Čerkasʹkyj deržavnyj technolohičnyj universytet
2
Academy of Marketing
1
Academy of Marketing Science
1
Air Transport Research Society
1
Athens Institute for Education and Research
1
Augsburger Marketingtag <19, 1993, Augsburg>
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Bundesverband Bürowirtschaft
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on International Marketing Research: New Tasks, New Methods, New Scenarios <1991, Ljubljana>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <11, 2003, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
Deutsche Gesellschaft für Führung und Marktorientierung in der Medizinischen und Pflegerischen Versorgung DGFM
1
Deutsche Gesellschaft für Versicherungsmathematik
1
Deutscher Controlling-Congress <10, 1995, Düsseldorf>
1
Duale Hochschule Baden-Württemberg Stuttgart / Studiengang BWL-DLM / Medien und Kommunikation
1
Economic Research Centre
1
European Conference of Ministers of Transport
1
FOM-Hochschule für Oekonomie & Management
1
Fiatalok Fóruma <5, 1986, Nyíregyháza>
1
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Proceedings series / American Marketing Association
7
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Advances in advertising research
3
Research
3
Conference Board report
2
Developments in marketing science: Proceedings of the Academy of Marketing Science
2
Developments in marketing science: proceedings of the Academy of Marketing Science
2
ESOMAR publication series
2
Journal of marketing management : MM
2
VDI-Berichte
2
AMA educators proceedings
1
AMA educators' proceedings
1
AMA proceedings series
1
Advances in international management
1
Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing
1
Arbeitspapiere / Institut für Marketing, European Business School
1
Arbeitstagung / Forum Bürowirtschaft, BBW
1
Bericht der GfK-Tagung : vom ...
1
Enhancing knowledge development in marketing : AMA educators' proceedings
1
Etudes et dossiers / Association Internationale pour l'Etude de l'Economie de l'Assurance
1
European Advertising Academy
1
European Advertising Academy / Research
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Forschungsbeiträge des Lehrstuhls Univ.-Prof. Dr. Anton Meyer und der Fördergesellschaft Finanzdienstleistungs-Marketing (FFM) e.V. an der Johannes-Gutenberg-Universität Mainz
1
Gabler Research
1
International journal of wine business research : IJWBR
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of financial services marketing : JFSM
1
Journal of retailing and consumer services
1
Konferenzmaterial / Hochschule für Ökonomie, Berlin
1
Lecture notes in economics and mathematical systems : LNEMS
1
Medienbuchreihe
1
Münstersche Schriften zur Kooperation
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Research report / the Conference Board / the Conference Board
1
Schriften zur öffentlichen Verwaltung und öffentlichen Wirtschaft
1
Schriftenreihe / Wissenschaftliche Arbeitsgemeinschaft für Technik und Wirtschaft des Landes Nordrhein-Westfalen
1
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Führung und Marktorientierung in Medizin und Pflege : 1. Jahrestagung der DGFM 2012, Düsseldorf, 14. November 2012
Thielscher, Christian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010358122
Saved in:
2
Bridging the gap between advertising academia and practice
Christodoulides, George
(
ed.
);
Stathopoulou, Anastasia
(
ed.
)
-
ICORIA <14., 2015, London>
-
2017
Persistent link: https://www.econbiz.de/10011515220
Saved in:
3
Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
Saved in:
4
Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece 2016
Kavoura, Androniki
(
ed.
);
Sakas, Damianos P.
(
ed.
); …
-
International Conference on Strategic Innovative …
-
2017
Persistent link: https://www.econbiz.de/10011694366
Saved in:
5
Creating marketing magic and innovative future marketing trends ; Volume 1
Stieler, Maximilian
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2016, …
-
2017
Persistent link: https://www.econbiz.de/10011701610
Saved in:
6
Creating marketing magic and innovative future marketing trends ; Volume 2
Stieler, Maximilian
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2016, …
-
2017
Persistent link: https://www.econbiz.de/10011701616
Saved in:
7
The customer is NOT always right? Marketing orientations in a dynamic business world : proceedings of the 2011 World Marketing Congress, Melbourne, Australia, July 20-23.2011
Campbell, Colin L.
(
ed.
)
-
World Marketing Congress <15., 2011, Reims>
-
2017
Persistent link: https://www.econbiz.de/10011597001
Saved in:
8
Special issue: Academy of Marketing Conference 2016 : radical financial services marketing
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011747424
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9
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
10
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
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