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subject:"Linguistics"
~subject:"Fremdsprache"
~subject:"Mehrsprachigkeit"
~type_genre:"Aufsatz im Buch"
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The Palgrave handbook of the economics and language
9
Names in commerce and industry : past and present
7
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
5
Organisationskommunikation : Grundlagen und Analysen der sprachlichen Inszenierung von Organisation
5
Bridging linguistics and economics
4
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
4
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
4
Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
3
Innovative perspectives on corporate communication in the global world
3
Intercultural business communication and simulation and gaming methodology
3
The ins and outs of business and professional discourse research : reflections on interacting with the workplace
3
The rise of management-speak
3
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
2
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
2
International management and language
2
Language in international business : developing a field
2
The handbook of business discourse
2
"Leadership matters?" : Finding voice, connection and meaning in the 21st century
1
Africa in the new millennium : challenges and prospects
1
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Cambridge handbook of strategy as practice
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Die Sprache der Wirtschaft
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Diskurs und Ökonomie : diskursanalytische Perspektiven auf Märkte und Organisationen
1
Diversity management : eine transdisziplinäre Herausforderung
1
E-technologies: transformation in a connected world : 5th international conference, MCETECH 2011, Les Diablerets, Switzerland, January 23 - 26, 2011 ; revised selected papers
1
ESG Integration and SRI Strategies in the EU : Challenges and Opportunities for Sustainable Development
1
Economically speaking : essays in honour of Chris Braecke
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Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Emerging topics and technologies in information sytems
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
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ECONIS (ZBW)
126
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Prospects for Russia : SPIEF 2023 Agenda
Sereda, Elena A.
;
Efremova, Maria P.
;
Arias, Anna-Maria
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 33-41)
.
2024
Persistent link: https://www.econbiz.de/10014575980
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2
The language of the European Union about SRI : a diachronic linguistic analysis (2002-2022)
Martini, Alice
- In:
ESG Integration and SRI Strategies in the EU : …
,
(pp. 263-281)
.
2023
Persistent link: https://www.econbiz.de/10014369519
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3
Customized Copy : a study of the relationship between personality and the reception of linguistically tailored advertising
Schirpke, Ann-Kathrin
;
Ahrens, Kornelia
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 357-379)
.
2023
Persistent link: https://www.econbiz.de/10014435298
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4
Measuring corporate gender diversity and inclusion with UW-TOPSIS and linguistic intervals
Liern, Vicente
;
Pérez-Gladish, Blanca
- In:
Operational Research Methods in Business, Finance and …
,
(pp. 81-97)
.
2023
Persistent link: https://www.econbiz.de/10014319839
Saved in:
5
Natural language processing in marketing
Hartmann, Jochen
;
Netzer, Oded
- In:
Artificial intelligence in marketing
,
(pp. 191-215)
.
2023
Persistent link: https://www.econbiz.de/10014307139
Saved in:
6
Language requirement for naturalization, linguistic networks, and international migration: the role of common unofficial language
Okafor, Luke Emeka
;
Khalid, Usman
;
Aziz, Nusrate
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 1-31)
.
2022
Persistent link: https://www.econbiz.de/10013369875
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7
Managing corporate terminology as an internationalization strategy : an overview
Cabezas-García, Melania
- In:
Innovative perspectives on corporate communication in …
,
(pp. 39-61)
.
2021
Persistent link: https://www.econbiz.de/10012543087
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8
The role of transcreation in corporate communication : a case study in the US healthcare sector
Díaz-Millón, Mar
- In:
Innovative perspectives on corporate communication in …
,
(pp. 159-176)
.
2021
Persistent link: https://www.econbiz.de/10012543121
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9
Seeking spaces of convergence : cognitive web accessibility and easy-to-read tools as a new market niche in Spain
Ponce-Márquez, Nuria
- In:
Innovative perspectives on corporate communication in …
,
(pp. 195-214)
.
2021
Persistent link: https://www.econbiz.de/10012543124
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10
The rhetoric of mass communication and media in the contrastive sociolinguistics
Duc Huu Pham
- In:
Handbook of research on entrepreneurship, innovation, …
,
(pp. 76-95)
.
2021
Persistent link: https://www.econbiz.de/10013258606
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