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subject:"Markenartikel"
~isPartOf:"Information systems research : ISR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~subject:"Internet marketing"
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Search: subject_exact:"Werbeeffizienz"
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Markenartikel
Internet marketing
Advertising effects
78
Werbewirkung
78
Consumer behaviour
46
Konsumentenverhalten
46
Advertising
30
Werbung
30
Online-Marketing
25
Brand image
14
Markenimage
14
Brand management
11
Markenführung
11
Search engine
8
Suchmaschine
8
Brand
7
Preismanagement
7
Pricing strategy
7
Celebrity endorsement
6
Celebrity-Werbung
6
Cognition
6
Emotion
6
Kognition
6
Target group
6
Zielgruppe
6
Perception
5
Viral marketing
5
Virales Marketing
5
Wahrnehmung
5
Auction theory
4
Auktionstheorie
4
E-commerce
4
Electronic Commerce
4
Online retailing
4
Online-Handel
4
Sales promotion
4
Social Web
4
Social web
4
USA
4
United States
4
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Article
32
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31
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31
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English
Author
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Acquisti, Alessandro
1
Agarwal, Ashish
1
Aurier, Philippe
1
Ba, Sulin
1
Basuroy, Suman
1
Baxter, Stacey M.
1
Bhattacharya, Siddharth
1
Boeuf, Benjamin
1
Borah, Abhishek
1
Broz-Giroux, Anne
1
Chang, Ray M.
1
Chen, Cheng
1
Chen, Jialie
1
Chen, Min
1
Christopher, Ranjit M.
1
Cohen, Justin
1
Darley, William K.
1
Dens, Nathalie
1
Doorn, Jenny van
1
Du, Xiaomeng
1
Fan, Ming
1
Fang, Eric
1
Fang, Zheng
1
Faulkner, Margaret
1
Feng, Juan
1
Feng, Yue
1
Ghose, Anindya
1
Gong, Jing
1
Gretz, Richard T.
1
Gu, Bin
1
Han, Sang Pil
1
Hoekstra, Janita Cornelia
1
Hosanagar, Kartik
1
Hu, Yuheng
1
Huang, Lihua
1
Ilicic, Jasmina
1
Ivaldi, Marc
1
Jacob, Varghese S.
1
Johnen, Marius
1
Kim, Min-Kyu
1
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Information systems research : ISR
Marketing letters : a journal of research in marketing
International journal of advertising : the review of marketing communications
87
Journal of business research : JBR
71
Journal of marketing communications
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of advertising research
63
International journal of internet marketing and advertising : IJIMA
52
International journal of advertising : the quarterly review of marketing communications
48
Journal of promotion management : innovations in planning and applied research
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of promotion management : JPM
33
Journal of retailing and consumer services
33
The journal of product & brand management
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Psychology & marketing
27
Journal of marketing research : JMR
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of advertising : official publication of the American Academy of Advertising
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
The journal of brand management : an international journal
19
International journal of electronic commerce : IJEC
16
Journal of marketing research
15
Journal of current issues and research in advertising
14
Journal of the Academy of Marketing Science
14
European journal of marketing : EJM
13
Quantitative marketing and economics : QME
13
Electronic commerce research
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of marketing
12
Marketing intelligence & planning
12
The journal of consumer marketing
12
Asia Pacific journal of marketing and logistics
11
Journal of internet commerce
11
Cogent business & management
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of electronic commerce research : JECR
10
Journal of retailing
10
Electronic commerce research and applications
9
Journal of current issues and research in advertising : JCIRA
9
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ECONIS (ZBW)
32
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1
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
2
Creative appeals in firm-generated content and product performance
Mu, Jifeng
;
Zhang, Jonathan
;
Borah, Abhishek
;
Qi, Jiayin
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 18-42
Persistent link: https://www.econbiz.de/10013188220
Saved in:
3
The welfare impact of targeted advertising technologies
Marotta, Veronica
;
Wu, Yue
;
Zhang, Kaifu
;
Acquisti, …
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10013188312
Saved in:
4
Bypassing performance optimizers of real time bidding systems in display ad valuation
Christopher, Ranjit M.
;
Park, Sungho
;
Han, Sang Pil
; …
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 399-412
Persistent link: https://www.econbiz.de/10013362775
Saved in:
5
Competitive poaching in search advertising : two randomized field experiments
Bhattacharya, Siddharth
;
Gong, Jing
;
Wattal, Sunil
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 599-619
Persistent link: https://www.econbiz.de/10013363085
Saved in:
6
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
7
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
8
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
9
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
10
Trade-offs in online advertising : advertising effectiveness and annoyance dynamics across the purchase funnel
Todri, Vilma
;
Ghose, Anindya
;
Singh, Param Vir
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10012242426
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