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subject:"Markenartikel"
~person:"Bobrie, François"
~person:"Galarreta, Daniel"
~person:"Pessôa, Luís Alexandre Grubits de Paula"
~subject:"Theory"
~subject:"semiotics"
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Markenartikel
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semiotics
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4
Semiotik
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Advertising
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Brazil
2
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Advertising effects
1
Brand
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Brazilian mass media
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Bobrie, François
Galarreta, Daniel
Pessôa, Luís Alexandre Grubits de Paula
Herrmann-Pillath, Carsten
4
Rossolatos, George
3
Heilbrunn, Benoît
2
Lawes, Rachel
2
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Henfridsson, Ola
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Khoa T. Tran
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Journal of business research : JBR
1
Latin American business review
1
Marketing theory
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ECONIS (ZBW)
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The "esperanto" of business... or how to be successful in life : a decolonial reading, using semiotics, of English language courses' advertisements in Brazil
Hemais, Marcus Wilcox
;
Pessôa, Luís Alexandre Grubits …
- In:
Marketing theory
22
(
2022
)
2
,
pp. 251-274
Persistent link: https://www.econbiz.de/10013257608
Saved in:
2
Nostalgia in Brazilian mass media advertising : a semiotic perspective
Pessôa, Luís Alexandre Grubits de Paula
;
Costa, …
- In:
Latin American business review
21
(
2020
)
3
,
pp. 279-306
Persistent link: https://www.econbiz.de/10012258482
Saved in:
3
A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André
;
Bobrie, François
;
Thebault, Marinette
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
Saved in:
4
Project management and risk management in complex projects : studies in organizational semiotics ; [8th session of the Annual Organizational Semiotics Workshop held in June 2005 in...
Charrel, Pierre-Jean
(
ed.
);
Galarreta, Daniel
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003403730
Saved in:
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