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subject:"Markenführung"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~subject:"E-commerce"
~subject:"Relationship marketing"
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Markenführung
E-commerce
Relationship marketing
Internet marketing
46
Online-Marketing
46
Social Web
24
Social web
24
Consumer behaviour
22
Konsumentenverhalten
22
Electronic Commerce
14
Social Media
14
Beziehungsmarketing
12
Online retailing
9
Online-Handel
9
Internet
8
Website
8
Social network
6
Soziales Netzwerk
6
Brand management
5
Marketing management
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Marketingmanagement
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USA
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United States
5
Brand image
4
Innovation adoption
4
Innovationsakzeptanz
4
KMU
4
Markenimage
4
SME
4
Social Networking Sites
4
Advertising effects
3
Customer satisfaction
3
Dienstleistungsqualität
3
Facebook
3
Greece
3
Griechenland
3
India
3
Indien
3
Innovation diffusion
3
Innovationsdiffusion
3
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Ahmad, Rizal
1
Al Khasawneh, Mohammad Hamdi
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Al-Adwan, Ahmad Samed
1
Al-Madadha, Amro
1
Alrousan, Mohammad Kasem
1
Amoroso, Donald L.
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Andriyansah
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Azam, Afshan
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Ching Seng Yap
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1
Fraga, Marcelo Silva de
1
Friesner, Dan
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Ghalamkari, Afsoon
1
He, Xiaoyun
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Hosseini, Monireh
1
Jih, Wen-Jang Kenny
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Kibaru, Francis
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Kumar, Bimal Aklesh
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Kung, Mabel T.
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Lancendorfer, Karen M.
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Lee, Su-Fang
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Lehtimäki, Tuula
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Leo, Gundur
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Ma, Yanfei
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Mor Yang Ong
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Nagaraj, Samala
1
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1
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Ots, Mart
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International journal of e-business research : an official publication of the Information Resources Management Association
Journal of business research : JBR
137
Journal of retailing and consumer services
96
International journal of internet marketing and advertising : IJIMA
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
International journal of electronic marketing and retailing : IJEMR
53
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
The journal of product & brand management
47
Industrial marketing management : the international journal for industrial and high-tech firms
39
Journal of internet commerce
38
Journal of marketing communications
38
The journal of brand management : an international journal
38
Journal of promotion management : innovations in planning and applied research
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Journal of management information systems : JMIS
31
Marketing intelligence & planning
31
International journal of advertising : the review of marketing communications
29
International journal of hospitality management
28
Business horizons
25
Information systems research : ISR
25
Journal of strategic marketing
25
Cogent business & management
24
Electronic commerce research
24
Technological forecasting & social change : an international journal
24
SpringerLink / Bücher
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
Journal of the Academy of Marketing Science
22
International journal of technology marketing : IJTMkt
21
Journal of advertising research
21
Tourism management : research, policies, practice
21
International journal of business information systems : IJBIS
19
Journal of marketing
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of promotion management : JPM
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of contemporary hospitality management
18
Journal of electronic commerce research : JECR
18
Journal of marketing management : MM
18
Journal of hospitality marketing & management
17
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ECONIS (ZBW)
23
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1
The interaction between banks and Brazilian customers through Facebook : a framework from the perspective of affordances
Fraga, Marcelo Silva de
;
Chaves, Marcirio Silveira
- In:
International journal of e-business research : an …
17
(
2021
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10012501789
Saved in:
2
Behavioral intention toward online food purchasing : an analysis at different purchase levels
Suhartanto, Dwi
;
Tuan Ahmad Tuan Ismail
;
Leo, Gundur
; …
- In:
International journal of e-business research : an …
16
(
2020
)
4
,
pp. 34-50
Persistent link: https://www.econbiz.de/10012421889
Saved in:
3
Factors affecting the adoption of e-marketing by decision makers in SMEs : evidence from Jordan
Alrousan, Mohammad Kasem
;
Al-Adwan, Ahmad Samed
; …
- In:
International journal of e-business research : an …
16
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012212746
Saved in:
4
Social media banking usage from banks' perspective
Paruševa, Silvija
- In:
International journal of e-business research : an …
15
(
2019
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011996847
Saved in:
5
Online compensation behaviors from a cognitive dissonance perspective : an examination of software downloading in Spain
Charron, Jean-Philippe
;
Redondo, Ignacio
- In:
International journal of e-business research : an …
14
(
2018
)
4
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011941267
Saved in:
6
Analysis social media based brand communities and consumer behavior : a netnographic approach
Hosseini, Monireh
;
Ghalamkari, Afsoon
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 37-53
Persistent link: https://www.econbiz.de/10011809213
Saved in:
7
Investigating the role of customer brand engagement and relationship quality on brand loyalty : an empirical analysis
Nagaraj, Samala
;
Singh, Sapna
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 34-53
Persistent link: https://www.econbiz.de/10011886502
Saved in:
8
Determinants of repurchase intentions at online stores in Indonesia
Wijaya, Rahmad
;
Farida, Naili
;
Andriyansah
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 95-111
Persistent link: https://www.econbiz.de/10011886512
Saved in:
9
The effects of consumer engagement behavior on the growth of social media brand community : evidence from an SME
He, Xiaoyun
;
Negahban, Arash
- In:
International journal of e-business research : an …
13
(
2017
)
1
,
pp. 25-43
Persistent link: https://www.econbiz.de/10011654715
Saved in:
10
Online product review, product knowledge, attitude, and online purchase behavior
Ching Seng Yap
;
Mor Yang Ong
;
Ahmad, Rizal
- In:
International journal of e-business research : an …
13
(
2017
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011729761
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