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subject:"Markenführung"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Advertising"
~subject:"Marketing"
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Markenführung
Advertising
Marketing
Internet marketing
199
Online-Marketing
199
Consumer behaviour
118
Konsumentenverhalten
118
Social Web
108
Social web
108
Advertising effects
50
Werbewirkung
50
Brand management
49
social media
45
Werbung
43
Beziehungsmarketing
38
Relationship marketing
38
Viral marketing
38
Virales Marketing
38
Brand image
33
Markenimage
33
Online retailing
32
Online-Handel
32
E-commerce
30
Electronic Commerce
30
Marketing management
20
Marketingmanagement
20
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16
Facebook
15
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15
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14
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14
advertising
12
social media marketing
12
KMU
10
Mobile communications
10
Mobilkommunikation
10
SME
10
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9
Mobile Marketing
9
Mobile marketing
9
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Assimakopoulos, Costas
2
Ha, Louisa
2
Kwon, Eun Sook
2
Moschis, George P.
2
Wu, Linwan
2
Abuljadail, Mohammad
1
Acikgoz, Fulya
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Chang, Fang-Kai
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Chaudhary, Monica
1
Chay Yau Choon
1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
121
International journal of advertising : the review of marketing communications
93
Journal of marketing communications
59
Journal of promotion management : innovations in planning and applied research
58
Journal of retailing and consumer services
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
The journal of product & brand management
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
The journal of brand management : an international journal
37
Journal of advertising research
35
International journal of advertising : the quarterly review of marketing communications
34
Journal of promotion management : JPM
31
SpringerLink / Bücher
27
Cogent business & management
24
Journal of internet commerce
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing intelligence & planning
22
Business horizons
20
Journal of marketing research : JMR
19
Psychology & marketing
19
European journal of marketing : EJM
18
International journal of technology marketing : IJTMkt
18
Young consumers : insight and ideas for responsible marketers
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of marketing management : MM
17
International journal of electronic marketing and retailing : IJEMR
16
Journal of current issues and research in advertising
16
Tourism management : research, policies, practice
16
Asia Pacific journal of marketing and logistics
15
Industrial marketing management : the international journal for industrial and high-tech firms
15
Springer eBook Collection
15
Technological forecasting & social change : an international journal
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Journal of fashion marketing and management
14
Journal of strategic marketing
14
European journal of operational research : EJOR
13
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ECONIS (ZBW)
86
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86
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1
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
2
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
3
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
4
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
5
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
6
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
7
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
8
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
9
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
10
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
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