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subject:"Markenführung"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Social Web"
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Search: subject_exact:"Internet advertising"
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Markenführung
Social Web
Internet marketing
326
Online-Marketing
326
Consumer behaviour
238
Konsumentenverhalten
238
Social web
181
Online retailing
97
Online-Handel
97
Beziehungsmarketing
92
Relationship marketing
92
Brand management
87
Viral marketing
72
Virales Marketing
72
E-commerce
64
Electronic Commerce
64
Advertising effects
58
Werbewirkung
58
Brand image
47
Markenimage
47
Social media
44
Advertising
41
Social media marketing
38
Werbung
38
Marketing management
30
Marketingmanagement
30
Website
30
Customer satisfaction
29
Einzelhandel
29
Kundenzufriedenheit
29
Retail trade
29
Confidence
23
Customer integration
23
Facebook
23
Kundenintegration
23
Vertrauen
23
Brand
22
Fashion
22
Internet
22
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22
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1
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196
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196
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196
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English
196
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Peltier, James
5
Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Rather, Raouf Ahmad
3
Schibrowsky, John A.
3
Thaichon, Park
3
Altobello, Suzanne A.
2
Ashfaq, Muhammad
2
Bright, Laura F.
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Coker, Kesha K.
2
Fiore, Ann Marie
2
Islam, Tahir
2
Khan, Imran
2
Kim, Juran
2
Kim, Seeun
2
Ko, Eunju
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Milne, George R.
2
Mukerji, Bhasker
2
Nill, Alexander F.
2
Park, Joohyung
2
Schultz, Don E.
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Strutton, David
2
Tran, Trang P.
2
Tsiotsou, Rodoula H.
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Adam, Nawal Abdalla
1
Adjei, Mavis T.
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmed, Qazi Mohammed
1
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Journal of fashion marketing and management
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
Journal of business research : JBR
207
International journal of internet marketing and advertising : IJIMA
118
International journal of advertising : the review of marketing communications
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of marketing communications
66
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
55
Technological forecasting & social change : an international journal
55
The journal of product & brand management
51
Tourism management : research, policies, practice
48
International journal of hospitality management
47
Business horizons
44
Cogent business & management
44
Information systems research : ISR
44
Journal of internet commerce
43
Journal of management information systems : JMIS
42
International journal of electronic marketing and retailing : IJEMR
39
International journal of technology marketing : IJTMkt
38
The journal of brand management : an international journal
38
SpringerLink / Bücher
36
Marketing intelligence & planning
35
Journal of advertising research
34
Journal of strategic marketing
32
Journal of marketing
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
Electronic commerce research
30
International journal of business information systems : IJBIS
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of promotion management : JPM
29
International journal of contemporary hospitality management
28
Journal of electronic commerce research : JECR
27
Psychology & marketing
27
Journal of marketing management : MM
26
Springer eBook Collection
26
Journal of hospitality marketing & management
25
Journal of travel and tourism marketing
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
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ECONIS (ZBW)
196
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196
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
5
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
6
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
7
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
8
Factors affecting social media usage by market mavens for fashion-related information provision
Lee, Angie
;
Fiore, Ann Marie
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 254-272
Persistent link: https://www.econbiz.de/10014495521
Saved in:
9
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
10
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
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