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subject:"Markenführung"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Advertising"
~subject:"Marketing"
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Markenführung
Advertising
Marketing
Internet marketing
26
Online-Marketing
26
Social Web
15
Social web
15
Consumer behaviour
14
Konsumentenverhalten
14
Werbung
8
Advertising effects
7
Electronic Commerce
7
Werbewirkung
7
Online retailing
6
Online-Handel
6
E-commerce
5
Viral marketing
5
Virales Marketing
5
Bibliometrics
4
Bibliometrie
4
Brand image
4
Brand management
4
Markenimage
4
Mobile marketing
4
Beziehungsmarketing
3
Brand
3
Computerspiel
3
Digital marketing
3
KMU
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Mobile Marketing
3
Relationship marketing
3
SME
3
Social media
3
Social media marketing
3
Video game
3
social media
3
Attitude
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Confidence
2
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Dwivedi, Yogesh Kumar
Lammenett, Erwin
15
Wilbur, Kenneth C.
14
Jerath, Kinshuk
13
Bonatti, Alessandro
11
Bergemann, Dirk
10
Ko, Eunju
10
Pelsmacker, Patrick de
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Hudders, Liselot
9
Kreutzer, Ralf T.
9
Loureiro, Sandra Maria Correia
9
Sahni, Navdeep S.
9
Scott, David Meerman
9
Yang, Yanwu
9
Choi, Yung Kyun
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Tuten, Tracy L.
8
Fogel, Joshua
7
Ghose, Anindya
7
Hajli, Nick
7
Hollebeek, Linda D.
7
Johnson, Garrett A.
7
Kumar, Subodha
7
Okazaki, Shintaro
7
Pauwels, Koen
7
Rahman, Zillur
7
Rita, Paulo
7
Schultz, Carsten D.
7
Voorveld, Hilde
7
Ahuja, Vandana
6
Bellman, Steven
6
Calvano, Emilio
6
Chen, Huan
6
Chintagunta, Pradeep K.
6
Cho, Chang-Hoan
6
Dens, Nathalie
6
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The marketing review
3
Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
Journal of business research : JBR
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
10
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1
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
5
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
6
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
7
Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Alryalat, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
Saved in:
8
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
Saved in:
9
Pay-per-click advertising : a literature review
Kapoor, Kawaljeet Kaur
;
Dwivedi, Yogesh Kumar
;
Piercy, …
- In:
The marketing review
16
(
2016
)
2
,
pp. 183-202
Persistent link: https://www.econbiz.de/10011642132
Saved in:
10
Social media marketing and advertising
Dwivedi, Yogesh Kumar
;
Kapoor, Kawaljeet Kaur
;
Chen, Hsin
- In:
The marketing review
15
(
2015
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
Saved in:
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