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subject:"Markenführung"
~person:"Hajli, Nick"
~person:"Okumus, Fevzi"
~subject:"Tourismus"
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Markenführung
Tourismus
Internet marketing
23
Online-Marketing
23
Social Web
18
Social web
18
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
10
Beziehungsmarketing
8
Relationship marketing
8
Viral marketing
8
Virales Marketing
8
Brand image
6
Markenimage
6
Social media
6
Confidence
4
Online retailing
4
Online-Handel
4
Vertrauen
4
Website
4
Brand
3
Customer integration
3
E-commerce
3
Electronic Commerce
3
Holiday behaviour
3
Hotel industry
3
Hotellerie
3
Information dissemination
3
Informationsverbreitung
3
Kundenintegration
3
Markenartikel
3
Tourism
3
Trust
3
Urlaubsverhalten
3
Brand awareness
2
Brand equity
2
Brand knowledge
2
China
2
Commitment
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English
12
Author
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Hajli, Nick
Okumus, Fevzi
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rita, Paulo
9
Rahman, Zillur
7
Bilgihan, Anil
6
Karjaluoto, Heikki
6
Khan, Imran
6
Theobald, Elke
6
Vashisht, Devika
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Christou, Evangelos
5
Filieri, Raffaele
5
Hollebeek, Linda D.
5
Ibrahim, Blend
5
Kreutzer, Ralf T.
5
Kunkel, Thilo
5
Law, Chun Hung Roberts
5
Nusair, Khaldoon
5
Pauwels, Koen
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Sohail, M. Sadiq
5
Sreejesh, S.
5
Ashraf, Sarfraz
4
Chen, Huan
4
Cheung, Man Lai
4
Dessart, Laurence
4
Dou, Wenyu
4
Dwivedi, Yogesh Kumar
4
Fatma, Mobin
4
Fernandes, Teresa
4
Geerts, Angy
4
Gensler, Sonja
4
Guzman, Francisco
4
Kim, Hye-yŏng
4
Kumar, Vikas
4
Labrecque, Lauren I.
4
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Published in...
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Journal of business research : JBR
3
Tourism management : research, policies, practice
2
Handbook of research on integrating social media into strategic marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of retailing and consumer services
1
Journal of vacation marketing
1
Tourism management perspectives : TMP
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
12
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1
From tourist motivations to buying decisions : a multilevel engagement perspective
Nusair, Khaldoon
;
Okumus, Fevzi
;
Karatepe, Osman M.
; …
- In:
Tourism management perspectives : TMP
48
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014461350
Saved in:
2
Marketing China to U.S. travelers through electronic word-of-mouth and destination image : taking Beijing as an example
Li, Ran
;
Luo, Zhenpeng
;
Bilgihan, Anil
;
Okumus, Fevzi
- In:
Journal of vacation marketing
27
(
2021
)
3
,
pp. 267-286
Persistent link: https://www.econbiz.de/10012593253
Saved in:
3
Understanding the importance that consumers attach to social media sharing (ISMS) : scale development and validation
Dedeoğlu, Bekir Bora
;
Taheri, Babak
;
Okumus, Fevzi
; …
- In:
Tourism management : research, policies, practice
76
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012137763
Saved in:
4
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
Saved in:
5
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
6
Website interactivity and brand development of online travel agencies in China : the moderating role of age
Ye, Haobin
;
Barreda, Albert A.
;
Okumus, Fevzi
;
Nusair, …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 382-389
Persistent link: https://www.econbiz.de/10012023665
Saved in:
7
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
8
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
9
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
10
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
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