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subject:"Markenpolitik"
~accessRights:"restricted"
~subject:"Kundenbindung"
~subject:"United States"
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Markenpolitik
Kundenbindung
United States
Brand loyalty
385
Markentreue
384
Consumer behaviour
353
Konsumentenverhalten
350
Brand management
338
Markenführung
338
Beziehungsmarketing
323
Relationship marketing
323
Brand image
269
Markenimage
268
Brand
251
Markenartikel
251
brand loyalty
102
Social Web
93
Social web
93
Customer satisfaction
90
Kundenzufriedenheit
90
Internet marketing
73
Online-Marketing
73
Confidence
50
Vertrauen
50
Emotion
43
Customer retention
30
Customer integration
28
Kundenintegration
28
Personality psychology
27
Persönlichkeitspsychologie
27
Viral marketing
25
Virales Marketing
25
Brand relationship
24
Brand trust
21
Hotel industry
21
Hotellerie
21
brand trust
18
Einzelhandel
17
Retail trade
16
Structural equation model
16
Strukturgleichungsmodell
16
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15
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36
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33
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41
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Burmann, Christoph
2
Confente, Ilenia
2
Roßmann, Patrick
2
Agarwal, Kirti
1
Aitken, Murray L.
1
Aluri, Ajay
1
Armstrong Soule, Catherine A.
1
Athanasopoulou, Pinelopi
1
Ayodele, Adeola A.
1
Berndt, Ernst R.
1
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1
Block, Martin P.
1
Bowen, Gordon
1
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1
Brunetti, Federico
1
Büttner, Miriam
1
Chieng, Fayrene
1
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1
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1
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1
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1
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1
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1
Dinca, Alexandra
1
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1
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1
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1
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1
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1
Ferreira, Aristides Isidoro
1
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1
Furukawa, Hiroyasu
1
Ghaffar, Abdul
1
Giovanis, Apostolos
1
Goi, Chai Lee
1
Ha, Yongsoo
1
Hale, Dena
1
Hassan, Louise M.
1
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SpringerLink / Bücher
4
Exploring the rise of fandom in contemporary consumer culture
3
Innovatives Markenmanagement
2
International journal of hospitality management
2
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice
2
Journal of retailing and consumer services
2
Research
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Business Analytics
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
Inventi impact: retailing & consumer services
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of consumer behaviour : an international research review
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing analytics : JMA
1
Journal of marketing channels : distribution systems, strategy, and management
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : innovations in planning and applied research
1
Marketing intelligence & planning
1
Marketing theory
1
Psychology & marketing
1
Springer eBook Collection / Business and Economics
1
Springer eBook Collection / Business and Management
1
The journal of brand management : an international journal
1
The journal of media economics
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
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2
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
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3
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
4
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
5
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
6
Effect of CEO recognition on brand sympathy through consumer product perception : a comparative analysis of Japanese and U.S. consumers
Furukawa, Hiroyasu
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10013361595
Saved in:
7
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
8
Consequence of personality attributes on brand loyalty in the automobile industry
Joshi, Gaurav
;
Pathak, Deepti
;
Agarwal, Kirti
;
Priya, …
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10012799076
Saved in:
9
Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
10
Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush
;
Rousta, Alireza
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
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