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subject:"Markenpolitik"
~person:"Astakhova, Marina"
~person:"Hassan, Louise M."
~subject:"Harmonious"
~subject:"United States"
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Markenpolitik
Harmonious
United States
Brand loyalty
3
Consumer behaviour
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Konsumentenverhalten
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Markentreue
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Brand
2
Brand management
2
Markenartikel
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Markenführung
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USA
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Beziehungsmarketing
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Brand image
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Brand passion
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Consumer brand relationship
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Consumer-brand identity theory
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Customer value
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Dual brand passion
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Großbritannien
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Harmonious brand passion
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Hedonic
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Kundenwert
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Markenimage
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Obsessive
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Obsessive brand passion
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Relationship marketing
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Astakhova, Marina
Hassan, Louise M.
Dawes, John
3
Huber, Frank
3
Aitken, Murray L.
2
Berndt, Ernst R.
2
Burmann, Christoph
2
Büttner, Miriam
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2
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2
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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The journal of consumer marketing
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ECONIS (ZBW)
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The influence of social identity on value perceptions and intention
McGowan, Miriam
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
3
,
pp. 242-253
Persistent link: https://www.econbiz.de/10011695051
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2
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
3
A new dualistic approach to brand passion : harmonious and obsessive
Swinberghe, Krist R.
;
Astakhova, Marina
;
Wooldridge, …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2657-2665
Persistent link: https://www.econbiz.de/10010483026
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