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subject:"Market research"
~isPartOf:"Handbuch der Marktforschung"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
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Market research
Consumer behaviour
2,744
Konsumentenverhalten
2,744
Brand management
455
Markenführung
455
Brand image
411
Markenimage
411
Beziehungsmarketing
390
Relationship marketing
390
Brand
259
Markenartikel
254
Social Web
254
Social web
254
Internet marketing
218
Online-Marketing
218
Online retailing
213
Online-Handel
213
Emotion
191
Customer satisfaction
172
Kundenzufriedenheit
172
Advertising effects
156
Werbewirkung
156
Luxury goods
155
Luxusgüter
155
Viral marketing
145
Virales Marketing
145
Einzelhandel
142
Retail trade
142
Dienstleistungsqualität
133
Service quality
133
Personality psychology
131
Persönlichkeitspsychologie
131
Advertising
118
Werbung
113
USA
105
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104
Environmental consciousness
103
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103
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98
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96
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Handbuch der Marktforschung
International journal of consumer studies
Journal of business research : JBR
Journal of marketing research : JMR
63
Qualitative market research : an international journal
28
International journal of market research : JMRS ; the journal of the Market Research Society
19
Journal of marketing management : MM
19
Marketing letters : a journal of research in marketing
16
Gabler Edition Wissenschaft
15
Journal of retailing and consumer services
15
International journal of market research
14
International journal of wine business research : IJWBR
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of consumer behaviour : an international research review
12
Psychology & marketing
12
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of the Academy of Marketing Science
11
Consumer goods Europe
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
SpringerLink / Bücher
10
The marketing review
10
Journal of economic psychology : research in economic psychology and behavioral economics
9
Marketing : ZFP ; journal of research and management
9
Marketing theory
8
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
8
European journal of marketing : EJM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
The journal of brand management : an international journal
7
Amfiteatru economic : an economic and business research periodical
6
European journal of operational research : EJOR
6
Journal of business economics : JBE
6
Journal of fashion marketing and management
6
The international review of retail, distribution and consumer research
6
Cogent business & management
5
Discussion paper / Tinbergen Institute
5
European journal of marketing
5
Europäische Hochschulschriften / 5
5
Handbook of consumer psychology
5
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ECONIS (ZBW)
46
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46
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1
Cross-national consumer research using structural topic modelling : consumers' approach-avoidance behaviours
Jung, Minji
;
Lee, Yu Lim
;
Chung, Jae-Eun
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1692-1713
Persistent link: https://www.econbiz.de/10014335590
Saved in:
2
Elderly consumers in marketing research : a systematic literature review and directions for future research
Berg, Hanna
;
Liljedal, Karina T.
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1640-1664
Persistent link: https://www.econbiz.de/10013411956
Saved in:
3
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
4
Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank
;
Puntoni, Stefano
;
Khodr, AbdulRahman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
Saved in:
5
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
6
Quantifying the effect of eWOM embedded consumer perceptions on sales : an integrated aspect-level sentiment analysis and panel data modeling approach
Singh, Amit
;
Jenamani, Mamata
;
Thakkar, Jitesh J.
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 52-64
Persistent link: https://www.econbiz.de/10013197777
Saved in:
7
Within, in-between, out-of-bounds? : locating researcher positionalities in multicultural marketplaces
Kipnis, Eva
;
Bebek, Gaye
;
Bröckerhoff, Aurélie
- In:
Journal of business research : JBR
123
(
2021
),
pp. 401-414
Persistent link: https://www.econbiz.de/10012435338
Saved in:
8
Ethical considerations and challenges for using digital ethnography to research vulnerable populations
Thompson, Alex
;
Stringfellow, Lindsay
;
Maclean, Mairi
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 676-683
Persistent link: https://www.econbiz.de/10012493998
Saved in:
9
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
10
Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.
;
Mehlhose, Clara M.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
Saved in:
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