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subject:"Marketing"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Ausstellungswesen"
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Marketing
Beziehungsmarketing
Messe
160
Trade fair
160
Deutschland
26
Germany
25
Messebeteiligung
25
Trade fair participation
25
Marketing management
18
Marketingmanagement
18
B-to-B-Marketing
15
Business-to-business marketing
15
Lieferantenmanagement
15
Supplier relationship management
15
Event sector
14
Veranstaltungswirtschaft
14
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13
Consumer behaviour
11
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trade fairs
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Innovation
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Farhangmehr, Minoo
2
Simões, Cláudia
2
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1
Bathelt, Harald
1
Bello, Daniel C.
1
Bettis-Outland, Harriette
1
Boyd, D. Eric
1
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1
Stoeck, Norbert
1
Strothmann, Karl-Heinz
1
Suh, Bo Won
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
2
The journal of business & industrial marketing
2
Advances in business marketing : a research annual
1
International Journal of Hospitality and Event Management
1
International journal of hospitality management
1
Journal of business-to-business marketing
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Journal of customer behaviour
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Tourism economics : the business and finance of tourism and recreation
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ECONIS (ZBW)
16
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1
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
2
An experience-attachment-loyalty model for exhibition attendees : the mediation effect of exhibition attachment
Fu, Xiaoxiao
- In:
International Journal of Hospitality and Event Management
2
(
2019
)
2
,
pp. 109-134
Persistent link: https://www.econbiz.de/10012514991
Saved in:
3
Effect of service-related resources on employee and customer outcomes in trade shows
Jha, Subhash
;
Balaji, M. S.
;
Ranjan, Kumar Rakesh
; …
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011990721
Saved in:
4
Economic geography and industrial marketing views on trade shows : collective marketing and knowledge circulation
Rinallo, Diego
;
Bathelt, Harald
;
Golfetto, Francesca
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 93-103
Persistent link: https://www.econbiz.de/10011704321
Saved in:
5
Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
Saved in:
6
B2B trade fairs and promise management as a relationship marketing concept
Siemieniako, Dariusz
;
Gȩbarowski, Marcin
- In:
Journal of customer behaviour
16
(
2017
)
3
,
pp. 237-261
Persistent link: https://www.econbiz.de/10011816964
Saved in:
7
Handbuch Messemanagement : Planung, Durchführung und Kontrolle von Messen, Kongressen und Events
Kirchgeorg, Manfred
(
ed.
);
Dornscheidt, Werner M.
(
ed.
); …
-
2017
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10010218332
Saved in:
8
A relationship marketing perspective to trade fairs : insights from participants
Sarmento, Maria Lurdes
;
Farhangmehr, Minoo
;
Simões, …
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 584-593
Persistent link: https://www.econbiz.de/10011339848
Saved in:
9
Research note: relationship versus transactional marketing in travel and tourism trade shows
Rodriguez Oromendía, Ainhoa
;
Reina Paz, María Dolores
; …
- In:
Tourism economics : the business and finance of tourism …
21
(
2015
)
2
,
pp. 427-434
Persistent link: https://www.econbiz.de/10011296954
Saved in:
10
Applying a relationship marketing perspective to B2B trade fairs : the role of socialization episodes
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 131-141
Persistent link: https://www.econbiz.de/10010481956
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