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subject:"Marketing management"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing intelligence & planning"
~subject:"Market research"
~subject:"Marketing strategy"
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Marketing management
Market research
Marketing strategy
Marketingmanagement
215
Consumer behaviour
44
Konsumentenverhalten
44
Marketing
41
USA
31
United States
31
Beziehungsmarketing
21
Relationship marketing
21
Firm performance
20
Unternehmenserfolg
20
Brand management
17
Markenführung
17
Brand image
16
Markenimage
16
Internet marketing
15
Online-Marketing
15
Corporate Social Responsibility
14
Corporate social responsibility
14
KMU
10
Marktforschung
10
SME
10
Theorie
10
Theory
10
Advertising
9
Marketing theory
9
Marketingtheorie
9
Strategic management
9
Strategisches Management
9
Werbung
9
B-to-B-Marketing
8
Business-to-business marketing
8
Großbritannien
8
United Kingdom
8
Advertising effects
7
Brand
7
Cause-Related Marketing
7
Cause-related marketing
7
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Online availability
All
Undetermined
59
Free
2
Type of publication
All
Article
209
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
213
Aufsatz in Zeitschrift
213
Case study
6
Collection of articles of several authors
6
Fallstudie
6
Sammelwerk
6
Bibliografie enthalten
1
Bibliography included
1
Conference paper
1
Konferenzbeitrag
1
Systematic review
1
Übersichtsarbeit
1
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Language
All
English
215
Author
All
Kumar, V.
6
Varadarajan, Poondi Rajan
4
Balmer, John M. T.
3
Day, George S.
3
Grewal, Rajdeep
3
Homburg, Christian
3
Liu, Gordon
3
Simkin, Lyndon
3
Ardley, Barry
2
Caemmerer, Barbara
2
Fam, Kim Shyan
2
Fearne, Andrew P.
2
Grace, Debra
2
Hanssens, Dominique M.
2
Harker, Michael
2
Humphreys, Ashlee
2
Jaworski, Bernard J.
2
Johnson, Jean L.
2
Kalra, Ajay
2
Ko, Wai Wai
2
Kumar, Prashant
2
Kushwaha, Tarun
2
Lamey, Lien
2
MacInnis, Deborah J.
2
Martin, Kelly D.
2
Morgan, Neil A.
2
Palmatier, Robert W.
2
Park, C. Whan
2
Pauwels, Koen
2
Rego, Lopo L.
2
Saini, Amit
2
Simmons, Geoffrey
2
Tollin, Karin
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Vitell, Scott J.
2
Abosag, Ibrahim
1
Acikdilli, Gaye
1
Adam, Stewart
1
Affonso, Felipe M.
1
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Published in...
All
Journal of business ethics : JOBE
Journal of marketing
Marketing intelligence & planning
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
116
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
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Source
All
ECONIS (ZBW)
215
Showing
1
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10
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215
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1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
3
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
4
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
5
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
6
Digital marketing capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
Saved in:
7
Mega versus local event sponsorships
Koo, Jakeun
;
Fink, Janet
;
Lee, Younghan
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 671-689
Persistent link: https://www.econbiz.de/10013393515
Saved in:
8
Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
Saved in:
9
Impact of political marketing strategies on the BOP voters in India
Mukherjee, Srabanti
;
Srivastava, Abhinav
;
Datta, Biplab
; …
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 994-1009
Persistent link: https://www.econbiz.de/10013393625
Saved in:
10
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
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