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subject:"Marketing management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
~subject:"Market research"
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Search: subject_exact:"Marketing management"
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Marketing management
Beziehungsmarketing
Market research
Marketingmanagement
300
Consumer behaviour
64
Konsumentenverhalten
64
Marketing
48
Relationship marketing
37
USA
35
United States
35
Brand management
27
Firm performance
27
Internet marketing
27
Markenführung
27
Online-Marketing
27
Unternehmenserfolg
27
Brand image
24
Markenimage
24
Marketing strategy
24
Marktforschung
20
Social Web
18
Social web
18
Marketing theory
15
Marketingtheorie
15
Strategic management
15
Strategisches Management
15
Resource-based view
14
Ressourcenorientierter Ansatz
14
B-to-B-Marketing
12
Bibliometrics
12
Bibliometrie
12
Business-to-business marketing
12
Competitive advantage
12
Corporate Social Responsibility
12
Corporate social responsibility
12
KMU
12
New product development
12
Produktentwicklung
12
SME
12
Wettbewerbsvorteil
12
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105
Free
11
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Article
293
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7
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Article in journal
298
Aufsatz in Zeitschrift
298
Collection of articles of several authors
8
Sammelwerk
8
Case study
6
Fallstudie
6
Bibliografie enthalten
1
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1
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1
Übersichtsarbeit
1
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English
300
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Kumar, V.
11
Morgan, Neil A.
9
Homburg, Christian
7
Palmatier, Robert W.
6
Varadarajan, Poondi Rajan
5
Feng, Hui
4
Bharadwaj, Neeraj
3
Calantone, Roger J.
3
Day, George S.
3
Grewal, Rajdeep
3
Houston, Mark B.
3
Hult, G. Tomas M.
3
Luo, Xueming
3
Pauwels, Koen
3
Petersen, J. Andrew
3
Rego, Lopo L.
3
Rust, Roland T.
3
Sheth, Jagdish N.
3
Simkin, Lyndon
3
Varadarajan, Rajan
3
Venkatesan, Rajkumar
3
Verhoef, Peter C.
3
Whitler, Kimberly A.
3
Agnihotri, Raj
2
Ardley, Barry
2
Arunachalam, S.
2
Caemmerer, Barbara
2
Chakravarty, Anindita
2
Chari, Simos
2
Chen, Haipeng
2
Chintagunta, Pradeep K.
2
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Dixit, Ashutosh
2
Eisingerich, Andreas B
2
Fearne, Andrew P.
2
Grace, Debra
2
Grewal, Dhruv
2
Gu, Flora Fang
2
Hagtvedt, Henrik
2
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Published in...
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Journal of marketing
Journal of the Academy of Marketing Science
Marketing intelligence & planning
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
173
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
116
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Springer eBook Collection
66
European Journal of Marketing
63
Marketing Intelligence & Planning
61
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Springer eBook Collection / Business and Economics
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
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ECONIS (ZBW)
300
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1
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10
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300
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1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
3
Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing
Valenti, Albert
;
Srinivasan, Shuba
;
Yildirim, Gokhan
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 815-834
Persistent link: https://www.econbiz.de/10015047983
Saved in:
4
Beyond text : marketing strategy in a world turned upside down
Wang, Xin
;
Bendle, Neil T.
;
Pan, Yinjie
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 939-954
Persistent link: https://www.econbiz.de/10015048039
Saved in:
5
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
6
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
7
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
8
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
9
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
10
The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10012819741
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