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subject:"Marketing management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing intelligence & planning"
~subject:"Market research"
~subject:"United States"
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Marketing management
Market research
United States
Marketingmanagement
289
Consumer behaviour
57
Konsumentenverhalten
57
Marketing
47
USA
35
Beziehungsmarketing
33
Relationship marketing
33
Firm performance
26
Unternehmenserfolg
26
Brand management
25
Markenführung
25
Internet marketing
24
Online-Marketing
24
Brand image
23
Markenimage
23
Marketing strategy
23
Marktforschung
20
Marketing theory
15
Marketingtheorie
15
Strategic management
15
Strategisches Management
15
Resource-based view
14
Ressourcenorientierter Ansatz
14
Social Web
14
Social web
14
B-to-B-Marketing
12
Bibliometrics
12
Bibliometrie
12
Business-to-business marketing
12
Competitive advantage
12
New product development
12
Produktentwicklung
12
Wettbewerbsvorteil
12
Corporate Social Responsibility
11
Corporate social responsibility
11
Führungskräfte
10
Innovation
10
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98
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7
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Article
282
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287
Aufsatz in Zeitschrift
287
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8
Sammelwerk
8
Case study
6
Fallstudie
6
Bibliografie enthalten
1
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1
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1
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English
289
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Kumar, V.
11
Morgan, Neil A.
9
Homburg, Christian
7
Palmatier, Robert W.
6
Varadarajan, Poondi Rajan
5
Feng, Hui
4
Bharadwaj, Neeraj
3
Calantone, Roger J.
3
Day, George S.
3
Grewal, Rajdeep
3
Houston, Mark B.
3
Hult, G. Tomas M.
3
Luo, Xueming
3
Rego, Lopo L.
3
Rust, Roland T.
3
Sheth, Jagdish N.
3
Simkin, Lyndon
3
Varadarajan, Rajan
3
Verhoef, Peter C.
3
Whitler, Kimberly A.
3
Agnihotri, Raj
2
Ardley, Barry
2
Arunachalam, S.
2
Caemmerer, Barbara
2
Chakravarty, Anindita
2
Chari, Simos
2
Chen, Haipeng
2
Chintagunta, Pradeep K.
2
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Dixit, Ashutosh
2
Fearne, Andrew P.
2
Grace, Debra
2
Grewal, Dhruv
2
Gu, Flora Fang
2
Hagtvedt, Henrik
2
Hanssens, Dominique M.
2
Harker, Michael
2
Humphreys, Ashlee
2
Hunt, Shelby D.
2
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Published in...
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Journal of marketing
Journal of the Academy of Marketing Science
Marketing intelligence & planning
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
173
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
116
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Springer eBook Collection / Business and Economics
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
289
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289
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1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
3
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
4
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
5
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
6
The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10012819741
Saved in:
7
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
8
Executive confidence and myopic marketing management
Tuck Siong Chung
;
Low, Angie
;
Rust, Roland T.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1118-1142
Persistent link: https://www.econbiz.de/10014336210
Saved in:
9
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
10
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
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