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subject:"Marketing management"
~language:"eng"
~source:"econis"
~subject:"Consumer goods marketing"
~subject:"Konsumgüterindustrie"
~type_genre:"Case study"
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Marketing management
Consumer goods marketing
Konsumgüterindustrie
Konsumgütermarketing
9
Beziehungsmarketing
2
Brand management
2
Markenführung
2
Relationship marketing
2
1933-1945
1
Bank marketing
1
Bankmarketing
1
Brand
1
Comparison
1
Computer-assisted marketing
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Consumer behaviour
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Consumer goods
1
Consumer goods industry
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Declining markets
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Case study
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16
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German
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Berghoff, Hartmut
1
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Driest, Frank van den
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Fletcher, Richard
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Kennedy, Rachel
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Kolbow, Berti
1
McColl, Bruce
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Mora, Pierre
1
Padma, R.
1
Pistelak, Petr
1
Potter, Andrew
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Sanchez Rodrigues, Vasco
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Cases on branding strategies and product development : successes and pitfalls
1
Cases on business and management in the MENA region : new trends and opportunities
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Harvard business review : HBR
1
Journal of advertising research
1
Journal of financial services marketing : JFSM
1
Journal of historical research in marketing
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Management for professionals
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ECONIS (ZBW)
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9
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9
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1
Building an insight engine : how Unilever got to know its customers
Driest, Frank van den
;
Sthanunathan, Stan
;
Weed, Keith
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 64-74
Persistent link: https://www.econbiz.de/10011550444
Saved in:
2
Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world
Mora, Pierre
-
2016
Persistent link: https://www.econbiz.de/10011384234
Saved in:
3
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
4
Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
Saved in:
5
A comparison of FMCG logistics operations in the UK and South Africa
Sanchez Rodrigues, Vasco
;
Potter, Andrew
- In:
European business review : EBR ; the official journal …
25
(
2013
)
4
,
pp. 351-364
Persistent link: https://www.econbiz.de/10009766382
Saved in:
6
Flourishing in a dictatorship : Agfa's marketing and the Nazi regime
Berghoff, Hartmut
;
Kolbow, Berti
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 71-96
Persistent link: https://www.econbiz.de/10009758520
Saved in:
7
Brand growth at Mars Inc. : how the global marketer embraced Ehrenberg's science with creativity
Kennedy, Rachel
;
McColl, Bruce
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 270-276
Persistent link: https://www.econbiz.de/10009618388
Saved in:
8
Ariel Egypt : from market penetration to fierce competition
Tolba, Ahmed
- In:
Cases on business and management in the MENA region : …
,
(pp. 205-217)
.
2011
Persistent link: https://www.econbiz.de/10009406252
Saved in:
9
Selling banks is the same as selling soap : applying fast-moving consumer goods best marketing practices to the banking industry in Central and Eastern Europe
Pistelak, Petr
- In:
Journal of financial services marketing : JFSM
11
(
2006/07
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10003458179
Saved in:
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