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subject:"Marketing management"
~subject:"Germany"
~subject:"Konsumentenverhalten"
~subject:"Neuromarketing"
~subject:"Theory"
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Marketing management
Germany
Konsumentenverhalten
Neuromarketing
Theory
Sales behaviour
210
Verkaufsverhalten
210
Salespeople
54
Verkaufspersonal
54
Verkauf
29
Selling
28
Beziehungsmarketing
26
Consumer behaviour
26
Relationship marketing
26
Deutschland
25
Verkaufsgespräch
23
USA
22
United States
22
B-to-B-Marketing
16
Business-to-business marketing
16
Theorie
16
Customer satisfaction
15
Kundenzufriedenheit
15
Erfolgsfaktor
14
Kommunikation
14
Success factor
14
Vertrieb
14
Communication
12
Experiment
11
Kaufentscheidung
11
Dienstleistungsqualität
10
Physical distribution
10
Service quality
10
Social network
10
Soziales Netzwerk
10
Emotion
8
Kundenmanagement
8
Verkaufstechnik
8
Austria
7
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7
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38
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Duflo, Esther
6
Jackson, Matthew O.
6
Banerjee, Abhijit V.
5
Chandrasekhar, Arun G.
5
Bittner, Gerhard
4
Schwarz, Elke
4
Geile, Andrea
3
Huber, Frank
2
Klöckner, Bernd W.
2
Madarász, Kristóf
2
Orth, Ulrich R.
2
Pfersich, Kai
2
Rutschmann, Marc
2
Schloffer, Judith
2
Alhouti, Sarah
1
Allon, Gad
1
Banerjee, Abhijit
1
Bashir, Nadia Y.
1
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1
Bath, Jatinderpreet Kaur
1
Bawa, Anupam
1
Belz, Christian
1
Blickle, Gerhard
1
Bouzdine-Chameeva, Tatiana
1
Brager, Laura
1
Brand, Kathrin
1
Brudvig, Susan
1
Brösamle, Simon
1
Bug, Peter
1
Bush, Victoria D.
1
Butler, Timothy D.
1
Böhler, Sina
1
Cappelen, Alexander W.
1
Chandrasekhar, Arun
1
Clark, Ronald A.
1
Curran, James M.
1
Davis, Lenita
1
DeShields, Oscar W.
1
Dinkel, Michael
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Dolinski, Dariusz
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epubli GmbH
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3
Journal of marketing theory and practice
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Handel und Internationales Marketing / Retailing and International Marketing
2
Journal of marketing theory and practice : JMTP
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
Springer-Gabler Research
2
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
1
American economic journal : a journal of the American Economic Association
1
American economic review
1
Arbeitspapiere der FOM
1
BREAD working paper
1
Die Bank
1
Discussion paper / NHH, Department of Economics
1
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
1
Edition Verkaufsmanagement aktuell
1
European journal of marketing : EJM
1
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
1
Forum Marketing
1
Frontiers of business research in China : selected publications from Chinese universities
1
Gabler Edition Wissenschaft
1
Gabler Research / Forum Marketing
1
Handel und Internationales Marketing Retailing and International Marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
International journal of selection and assessment
1
Journal of customer behaviour
1
Journal of economic theory
1
Journal of political economy
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
1
Legends in consumer behavior
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Mannheimer Beiträge zur Betriebswirtschaftslehre
1
Marketing intelligence & planning
1
Massachusetts Institute of Technology Department of Economics working paper series : working paper
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ECONIS (ZBW)
75
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1
Cancel the deal? : an experimental study on the exploitation of irrational consumers
Cappelen, Alexander W.
;
Meissner, Stefan
;
Tungodden, Bertil
-
2023
Persistent link: https://www.econbiz.de/10014297051
Saved in:
2
Monopoly pricing, optimal randomization, and resale
Loertscher, Simon
;
Muir, Ellen V.
- In:
Journal of political economy
130
(
2022
)
3
,
pp. 566-635
Persistent link: https://www.econbiz.de/10012876177
Saved in:
3
Kundenreaktionen auf das nonverbal dominante Verhalten von Verkaufs- und Servicepersonal unter Berücksichtigung der fundamentalen Dimensionen sozialer Kognitionen
Holm, Mirjam
-
2018
Persistent link: https://www.econbiz.de/10011874792
Saved in:
4
The roles of consumer entitlement, persuasion knowledge, and perceived product knowledge on perceptions of sales pressure
Zboja, James J.
;
Brudvig, Susan
;
Laird, Mary Dana
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10012607669
Saved in:
5
Bargaining under the illusion of transparency
Madarász, Kristóf
- In:
American economic review
111
(
2021
)
11
,
pp. 3500-3539
Persistent link: https://www.econbiz.de/10012656020
Saved in:
6
Curated Shopping im Modehandel : eine empirische Studie zur Untersuchung der Serviceversprechen und Erfolgspotentiale
Fuchs, Anna-Lena
;
Bug, Peter
-
2017
Persistent link: https://www.econbiz.de/10011716889
Saved in:
7
Seeking consumer forgiveness : face management by frontline employees
Bath, Jatinderpreet Kaur
;
Bawa, Anupam
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10012483475
Saved in:
8
A wearable sales assistant : capturing dynamic nonverbal communication behaviors using sensor technology
Pauser, Sandra
;
Wagner, Udo
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10012016695
Saved in:
9
Transfer datenbasierter Geschäftspotenziale für eine Verbesserung der Aftersales-Prozesse von Automobilhändlern
Mende, Ronny
-
2019
Persistent link: https://www.econbiz.de/10012034648
Saved in:
10
Cross-Selling : eine empirische Betrachtung der Einflussfaktoren und Erfolgsmessung
Böhler, Sina
-
2019
-
[1. Auflage] 2019
Persistent link: https://www.econbiz.de/10011965694
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