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subject:"Marketingmanagement"
~accessRights:"restricted"
~subject:"Advertising"
~subject:"Innovation management"
~subject:"International marketing"
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Marketingmanagement
Advertising
Innovation management
International marketing
Marketing management
3,632
Consumer behaviour
849
Konsumentenverhalten
849
Marketing
810
Beziehungsmarketing
593
Relationship marketing
593
Markenführung
566
Brand management
565
Online-Marketing
468
Firm performance
458
Unternehmenserfolg
458
Internet marketing
453
Innovation
301
Social Web
290
Social web
290
Strategisches Management
288
Strategic management
267
Brand image
247
KMU
247
Markenimage
247
SME
247
Internationales Marketing
203
Market orientation
202
Theory
195
Theorie
193
Brand
189
Werbung
184
Markenartikel
180
Innovationsmanagement
175
Business-to-business marketing
167
B-to-B-Marketing
166
Lieferantenmanagement
164
Supplier relationship management
164
Produktentwicklung
156
USA
153
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152
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2,923
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753
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311
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56
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36
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3,314
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369
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Bruhn, Manfred
19
Adeola, Ogechi
15
Hinson, Robert
15
Homburg, Christian
12
Kuß, Alfred
12
Kirchgeorg, Manfred
11
Burmann, Christoph
10
Hunt, Shelby D.
10
Melewar, T. C.
10
Morgan, Neil A.
10
Ozuem, Wilson
10
Di Benedetto, C. Anthony
9
Esch, Franz-Rudolf
9
Foroudi, Pantea
9
Kleinaltenkamp, Michael
9
Kumar, V.
9
Meffert, Heribert
9
Reinecke, Sven
9
Tomczak, Torsten
9
Blankson, Charles
8
Ko, Eunju
8
Langner, Tobias
8
Palmatier, Robert W.
8
Rajagopal
8
Varadarajan, Rajan
8
Yan, Ruiliang
8
Adhikari, Atanu
7
Berndt, Ralph
7
Crick, Dave
7
Crick, James M.
7
Jaworski, Bernard J.
7
Kitchen, Philip J.
7
Lim, Weng Marc
7
Lindgreen, Adam
7
Mogaji, Emmanuel
7
O'Cass, Aron
7
Paul, Justin
7
Pei, Zhi
7
Pitt, Leyland F.
7
Quach, Sara
7
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Springer Fachmedien Wiesbaden
53
IGI Global
13
OECD
12
NetLibrary, Inc
7
Edward Elgar Publishing
6
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5
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3
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2
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2
Springer International Publishing
2
UVK Verlagsgesellschaft mbH
2
Uni-Taschenbücher GmbH
2
AMS World Marketing Congress <22., 2019, Edinburgh>
1
Academy of Marketing Science
1
Academy of Marketing Science / World Marketing Congress <23., 2023, Canterbury>
1
Akademische Marketinggesellschaft e.V
1
American Marketing Association
1
Chartered Institute of Marketing.
1
Freie Universität Berlin
1
Global Marketing Conference <2023, Seoul>
1
IC-SIM <6., 2017, Paphos>
1
ICORIA <14., 2015, London>
1
Institute for the Study of Business Markets
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on E-Business and Applications <10., 2024, Singapore; Online>
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
International Energy Agency
1
Palgrave Macmillan <Firma>
1
Peter Lang GmbH
1
Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
1
Universität Bremen
1
World Bank
1
World Marketing Congress <15., 2011, Reims>
1
e-libro, Corp
1
ebrary, Inc
1
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SpringerLink / Bücher
191
Journal of business research : JBR
187
Industrial marketing management : the international journal for industrial and high-tech firms
140
Journal of strategic marketing
78
Springer eBook Collection
67
Journal of retailing and consumer services
60
Journal of the Academy of Marketing Science
49
The journal of business & industrial marketing
48
Springer eBook Collection / Business and Economics
41
Journal of marketing communications
40
European journal of marketing : EJM
37
Marketing intelligence & planning
30
AMS review : official publication of the Academy of Marketing Science
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
The journal of brand management : an international journal
27
International review on public and non-profit marketing
26
Journal of marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Business horizons
22
Journal of business-to-business marketing
22
Journal of global marketing
21
Lehrbuch
21
The journal of product & brand management
21
International marketing review
20
Journal of marketing management : MM
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
The marketing review
20
Journal of marketing analytics : JMA
19
Asia Pacific journal of marketing and logistics
18
International journal of advertising : the review of marketing communications
18
International journal of internet marketing and advertising : IJIMA
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of retailing
18
Springer eBook Collection / Business and Management
18
International business review : the official journal of the European International Business Academy
17
International journal of economic perspectives : IJEP
16
Journal of research in marketing and entrepreneurship
16
European management journal
15
Journal of Islamic marketing
15
Journal of promotion management : innovations in planning and applied research
15
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ECONIS (ZBW)
3,679
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1
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
2
Loyalty to higher education institutions and the relationship with reputation : an integrated model with multi-stakeholder approach
García-Rodríguez, Francisco J.
;
Gutiérrez-Taño, …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 223-245
Persistent link: https://www.econbiz.de/10014566958
Saved in:
3
Plant-based milk consumption in India : motivators, deterrents and marketing strategies in a competitive market
Basu, Avirupa
;
Murti, Ashutosh Bishnu
;
Mandal, Pratap …
- In:
Journal of international food & agribusiness marketing
36
(
2024
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10014567158
Saved in:
4
Riding the wave : how and when public issue salience impacts corporate social responsibility advertising
Milfeld, Tyler
;
Flint, Daniel J.
;
Zablah, Alex R.
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 148-159
Persistent link: https://www.econbiz.de/10014575215
Saved in:
5
Integrating network clustering analysis and computational methods to understand communication with and about brands : opportunities and challenges
Himelboim, Itai
;
Maslowska, Ewa
;
Araujo, Theo
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 296-306
Persistent link: https://www.econbiz.de/10014575276
Saved in:
6
Toward a common customer identity framework for managing participatory marketing communication campaigns
Nariswari, Angeline
;
Chen, Qimei
;
Alden, Dana
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10014575286
Saved in:
7
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
Trail, Galen
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
Saved in:
8
Sales performance of direct food marketers : African American-led operations
Park, Timothy A.
;
Martinez, Stephen W.
;
Ibrahim, Mohammed
- In:
Applied economic perspectives and policy
46
(
2024
)
1
,
pp. 255-274
Persistent link: https://www.econbiz.de/10014506520
Saved in:
9
The impact of marketing modification on the performance of food processing SMEs in Ghana
Abrokwah-Larbi, Kwabena
;
Awuku-Larbi, Yaw
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
1
,
pp. 163-190
Persistent link: https://www.econbiz.de/10014506522
Saved in:
10
Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman
;
Shaikh, Ateeque
; …
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
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