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subject:"Marketingmanagement"
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~subject:"Marketing"
~type_genre:"Aufsatz im Buch"
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Marketingmanagement
Marketing
Brand management
392
Markenführung
392
Consumer behaviour
115
Konsumentenverhalten
115
Brand
97
Markenartikel
94
Brand image
88
Markenimage
88
Luxury goods
51
Luxusgüter
51
Social Web
43
Social web
43
Marketing management
40
Fashion
38
Internet marketing
37
Mode
37
Online-Marketing
37
Beziehungsmarketing
26
Relationship marketing
26
Branding
21
Einzelhandel
20
Retail trade
20
Handelsmarke
19
Store brand
19
Digitalisierung
18
Digitization
18
Nachhaltige Entwicklung
18
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17
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16
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16
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Fashion branding and communication : core strategies of European luxury brands
4
Improving marketing strategies for private label products
4
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
2
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
2
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
The Routledge companion to marketing and feminism
2
The role of brands in an era of over-information
2
AI-driven marketing research and data analytics
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business analytics and cyber security management in organizations
1
Cases on digital strategies and management issues in modern organizations
1
Conference proceedings Trends in Business Communication 2020
1
Creating Economic Stability Amid Global Uncertainty : Post-Pandemic Recovery in Mexico's Emerging Economy
1
Cultural marketing and metaverse for consumer engagements
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Entrepreneurship and enterprise development in Africa
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 2
1
Handbook of research on the strategic management of family businesses
1
Industry 5.0 : Creative and Innovative Organizations
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
1
Market entry in China : case studies on strategy, marketing, and branding
1
Marketing und Innovation in disruptiven Zeiten
1
New techniques for brand management in the healthcare sector
1
Origin and branding in international market entry processes
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Sustainable marketing, branding, and reputation management : strategies for a greener future
1
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ECONIS (ZBW)
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1
AI-driven marketing success stories : a case note of industry pioneers
Sankar, Jeganathan Gomathi
- In:
AI-driven marketing research and data analytics
,
(pp. 48-66)
.
2024
Persistent link: https://www.econbiz.de/10014558840
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2
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
Saved in:
3
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
4
Discovering brand naming strategies used by black-owned FMCG-SMMEs in the province of KwaZulu-Natal, South Africa
Kunene, Lindiwe Nqobile
;
Phiri, Maxwell Agabu
;
Mbhele, …
- In:
Entrepreneurship and enterprise development in Africa
,
(pp. 54-79)
.
2024
Persistent link: https://www.econbiz.de/10014517750
Saved in:
5
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Yee Wen Lim
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
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6
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
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7
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
8
Brand, consumer and sustainability perspectives in fashion marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
Saved in:
9
Brand storytelling, gamification and social media marketing in the "Metaverse" : a case study of the Ralph Lauren Winter Escape
Wanick, Vanissa
;
Stallwood, James
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 35-54)
.
2023
Persistent link: https://www.econbiz.de/10013542104
Saved in:
10
Becoming a fashion blogger entrepreneur : the case of Chiara Ferragni
Bazaki, Eirini
;
Cedrola, Elena
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 91-116)
.
2023
Persistent link: https://www.econbiz.de/10013542134
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