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subject:"Marketingmanagement"
~isPartOf:"Business horizons"
~isPartOf:"Journal of business economics : JBE"
~subject:"Marktforschung"
~subject:"Werbung"
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Marketingmanagement
Marktforschung
Werbung
Marketing management
87
Beziehungsmarketing
19
Consumer behaviour
19
Konsumentenverhalten
19
Relationship marketing
19
Theorie
19
Theory
19
Marketing
14
Social Web
10
Social web
10
Brand management
8
Markenführung
8
Strategic management
7
Strategisches Management
7
USA
7
Brand image
6
Markenimage
6
Marketing strategy
6
United States
6
Brand
5
Competitive strategy
5
Deutschland
5
Germany
5
Internet marketing
5
Market research
5
Online-Marketing
5
Wettbewerbsstrategie
5
Absatz
4
Communication
4
Customer value
4
Innovation
4
Kommunikation
4
Kundenwert
4
Markenartikel
4
Market entry
4
Markteintritt
4
Welt
4
World
4
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Undetermined
23
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1
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Article
86
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1
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Article in journal
84
Aufsatz in Zeitschrift
84
Collection of articles of several authors
1
Sammelwerk
1
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English
52
German
35
Author
All
Pitt, Leyland F.
5
Hruschka, Harald
4
Berthon, Pierre R.
3
Herrmann, Andreas
3
Bauer, Hans H.
2
Campbell, Colin L.
2
Cravens, David W.
2
Czaplewski, Andrew J.
2
Dalsace, Frédéric
2
Haenlein, Michael
2
Huber, Frank
2
Kaplan, Andreas M.
2
Key, Thomas Martin
2
Krafft, Manfred
2
Mills, Adam J.
2
Simon, Hermann
2
Albers, Sönke
1
Baker, Colin R.
1
Bal, Anjali S.
1
Bencherki, Nicolas
1
Berman, Barry
1
Berthon, Jean-Paul
1
Beverland, Michael
1
Boon, Edward
1
Bourgoin, Alaric
1
Brettel, Malte
1
Brockhoff, Klaus
1
Brown, Terrence E.
1
Bruhn, Manfred
1
Bruni-Bossio, Vincent
1
Cao, Jia Jocelyn
1
Cesareo, Ludovica
1
Chan, Annie
1
Chattopadhyay, Satya P.
1
Chaudhry, Peggy E.
1
Clement, Michel
1
Cobbs, Joe B.
1
Collier, David A.
1
Contreras Ramírez, Germán
1
Crittenden, Victoria Lynn
1
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Published in...
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Business horizons
Journal of business economics : JBE
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
191
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
121
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
87
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1
Resource allocation procedures for unknown sales response functions with additive disturbances
Gahler, Daniel
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
6
,
pp. 997-1034
Persistent link: https://www.econbiz.de/10013438888
Saved in:
2
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
3
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
4
Mindset drives success : selling beneficial products at the base of the pyramid
Klarsfeld McGrath, Lucie
;
Kayser, Oliver
;
Dalsace, …
- In:
Business horizons
64
(
2021
)
4
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012590332
Saved in:
5
When can Chinese competitors catch up? : market and capability ladders and their implications for multinationals
Williamson, Peter J.
;
Guo, Bin
;
Yin, Eden
- In:
Business horizons
64
(
2021
)
2
,
pp. 223-237
Persistent link: https://www.econbiz.de/10012494586
Saved in:
6
Business strategy and the management of digital marketing
Olson, Eric M.
;
Olson, Kai M.
;
Czaplewski, Andrew J.
; …
- In:
Business horizons
64
(
2021
)
2
,
pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
Saved in:
7
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
8
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
9
Resolving the jeopardies of consumer demand : revisiting demarketing concepts
Chaudhry, Peggy E.
;
Cesareo, Ludovica
;
Pastore, Alberto
- In:
Business horizons
62
(
2019
)
5
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012118527
Saved in:
10
Types of mindfulness in an age of digital distraction
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Business horizons
62
(
2019
)
2
,
pp. 131-137
Persistent link: https://www.econbiz.de/10011995678
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