//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketingmanagement"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"International journal of hospitality management"
~subject:"Dumping"
~subject:"Innovation management"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Strategic group"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Dumping
Innovation management
Markenimage
Competitive strategy
33
Wettbewerbsstrategie
33
Hotel industry
9
Hotellerie
9
Marketing management
9
Strategic management
7
Strategisches Management
7
Competition
6
Wettbewerb
6
Competitive advantage
5
Firm performance
5
Gastronomie
5
Restaurant industry
5
Unternehmenserfolg
5
Wettbewerbsvorteil
5
Competitive analysis
4
Wettbewerbsanalyse
4
Beziehungsmarketing
3
Competitive intelligence
3
Innovationsmanagement
3
Relationship marketing
3
Spain
3
Spanien
3
Theorie
3
Theory
3
Werbung
3
Brand image
2
Competitor identification
2
Consumer behaviour
2
Deutschland
2
Dienstleistungsqualität
2
Differentiation
2
Erfolgsfaktor
2
Franchising
2
Germany
2
Hotels
2
Immaterielle Werte
2
Innovation
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
8
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Hochschulschrift
4
Thesis
4
Language
All
English
8
German
4
Author
All
Goertz, Susanne
2
Baumüller, Nicole
1
Dang, Van Thac
1
Hight, S. Kyle
1
Jamilena, Dolores María Frías
1
Johnson, Lester W.
1
Karakaya, Fahri
1
Kim, Soon-Ho
1
Kostecki, Michel M.
1
Lee, Yong-Ki
1
Liu, Chih-Hsing
1
Molina, Miguel Ángel Rodríguez
1
O'Cass, Aron
1
Peña, Ana Isabel Polo
1
Schmidt-Gallas, Dirk
1
Seo, Min-Kyo
1
Voola, Ranjit
1
Wang, Jianming
1
White, Lesley
1
Wilkie, Dean C. H.
1
Yannopoulos, Peter
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Gabler Edition Wissenschaft / Marken- und Produktmanagement
International journal of hospitality management
Gabler Edition Wissenschaft
14
Journal of business research : JBR
13
Europäische Hochschulschriften / 5
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
SpringerLink / Bücher
9
Building innovation capability in organizations : an international cross-case perspective
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
DUV / Wirtschaftswissenschaft
7
Schriften zu Marketing und Management
6
Technology analysis & strategic management
6
Faculty & research / Insead : working paper series
5
Journal of strategic marketing
5
Long range planning : LRP ; international journal of strategic management
5
Betriebswirtschaftslehre für Technologie und Innovation
4
European business review : EBR ; the official journal of the International Management Centres, Europe
4
International journal of technology management : IJTM
4
Journal of open innovation : technology, market, and complexity
4
R & D management
4
Advances in the study of entrepreneurship, innovation, and economic growth
3
Advances in the study of entrepreneurship, innovation, and economic growth : a research annual
3
Baltic journal of management
3
Berichte aus der Betriebswirtschaft
3
Business horizons
3
European journal of innovation management : EJIM
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of business and globalisation : IJBG
3
International journal of business competition and growth : IJBCG
3
International journal of innovation management
3
International journal of management & enterprise development : IJMED
3
International journal of production economics
3
International journal of wine business research : IJWBR
3
Journal of business economics : JBE
3
Journal of business strategy
3
Journal of euromarketing
3
New product development and production networks : global industrial experience ; with 85 figures and 29 tables
3
Research policy : policy, management and economic studies of science, technology and innovation
3
Schriften zur Unternehmensplanung
3
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building competitive advantage for hospitality companies : the roles of green innovation strategic orientation and green intellectual capital
Dang, Van Thac
;
Wang, Jianming
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013185223
Saved in:
2
Creating competitive advantage : linking perspectives of organization learning, innovation behavior and intellectual capital
Liu, Chih-Hsing
- In:
International journal of hospitality management
66
(
2017
),
pp. 13-23
Persistent link: https://www.econbiz.de/10011810912
Saved in:
3
Market orientation and business performance : evidence from franchising industry
Lee, Yong-Ki
;
Kim, Soon-Ho
;
Seo, Min-Kyo
;
Hight, S. Kyle
- In:
International journal of hospitality management
44
(
2015
),
pp. 28-37
Persistent link: https://www.econbiz.de/10010501243
Saved in:
4
Strategies used to defend pharmaceutical brands from generics
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1195-1214
Persistent link: https://www.econbiz.de/10009661664
Saved in:
5
Validation of a market orientation adoption scale in rural tourism enterprises : relationship between the characteristics of the enterprise and extent of market orientation adoptio...
Peña, Ana Isabel Polo
;
Jamilena, Dolores María Frías
; …
- In:
International journal of hospitality management
31
(
2012
)
1
,
pp. 139-151
Persistent link: https://www.econbiz.de/10009406144
Saved in:
6
Defensive strategy framework in global markets : a mental models approach
Karakaya, Fahri
;
Yannopoulos, Peter
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1077-1100
Persistent link: https://www.econbiz.de/10008650638
Saved in:
7
Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit
;
O'Cass, Aron
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
Saved in:
8
Unternehmensinterne Erfolgsfaktoren von Markentransfers : eine ressourcenorientierte Betrachtung von weiten Markentransfers
Baumüller, Nicole
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003637074
Saved in:
9
Portfolio-Werbung : eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen
Goertz, Susanne
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438704
Saved in:
10
Portfolio-Werbung : Eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen
Goertz, Susanne
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515512
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->