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subject:"Marketingmanagement"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"International journal of hospitality management"
~subject:"Dumping"
~subject:"Markenimage"
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Search: subject_exact:"Strategic group"
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Marketingmanagement
Dumping
Markenimage
Competitive strategy
33
Wettbewerbsstrategie
33
Hotel industry
9
Hotellerie
9
Marketing management
9
Strategic management
7
Strategisches Management
7
Competition
6
Wettbewerb
6
Competitive advantage
5
Firm performance
5
Gastronomie
5
Restaurant industry
5
Unternehmenserfolg
5
Wettbewerbsvorteil
5
Competitive analysis
4
Wettbewerbsanalyse
4
Beziehungsmarketing
3
Competitive intelligence
3
Innovation management
3
Innovationsmanagement
3
Relationship marketing
3
Spain
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Spanien
3
Theorie
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Theory
3
Werbung
3
Brand image
2
Competitor identification
2
Consumer behaviour
2
Deutschland
2
Dienstleistungsqualität
2
Differentiation
2
Erfolgsfaktor
2
Franchising
2
Germany
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Hotels
2
Immaterielle Werte
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Kostecki, Michel M.
1
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1
Molina, Miguel Ángel Rodríguez
1
O'Cass, Aron
1
Peña, Ana Isabel Polo
1
Seo, Min-Kyo
1
Voola, Ranjit
1
White, Lesley
1
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1
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1
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European journal of marketing : EJM
Gabler Edition Wissenschaft / Marken- und Produktmanagement
International journal of hospitality management
Europäische Hochschulschriften / 5
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Journal of business research : JBR
7
Schriften zu Marketing und Management
6
Faculty & research / Insead : working paper series
5
Gabler Edition Wissenschaft
5
Journal of strategic marketing
5
European business review : EBR ; the official journal of the International Management Centres, Europe
4
Berichte aus der Betriebswirtschaft
3
International journal of business and globalisation : IJBG
3
International journal of wine business research : IJWBR
3
Journal of business economics : JBE
3
Springer eBook Collection / Business and Economics
3
SpringerLink / Bücher
3
The journal of business & industrial marketing
3
Baltic journal of management
2
Business horizons
2
DUV / Wirtschaftswissenschaft
2
Diskussionsbeiträge / Fachbereich Wirtschaftswissenschaft, FernUniversität in Hagen : Diskussionspapier
2
Evolving and emerging issues in marketing strategy
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Hamburger Schriften zur Marketingforschung
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of management & enterprise development : IJMED
2
International journal of production economics
2
International journal of trade and global markets
2
International review on public and non-profit marketing
2
Journal of East European management studies : JEEMS
2
Journal of business case studies
2
Journal of international marketing
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Kohlhammer Edition Marketing
2
LEA's communication series
2
Management decision : MD
2
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Market orientation and business performance : evidence from franchising industry
Lee, Yong-Ki
;
Kim, Soon-Ho
;
Seo, Min-Kyo
;
Hight, S. Kyle
- In:
International journal of hospitality management
44
(
2015
),
pp. 28-37
Persistent link: https://www.econbiz.de/10010501243
Saved in:
2
Strategies used to defend pharmaceutical brands from generics
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1195-1214
Persistent link: https://www.econbiz.de/10009661664
Saved in:
3
Validation of a market orientation adoption scale in rural tourism enterprises : relationship between the characteristics of the enterprise and extent of market orientation adoptio...
Peña, Ana Isabel Polo
;
Jamilena, Dolores María Frías
; …
- In:
International journal of hospitality management
31
(
2012
)
1
,
pp. 139-151
Persistent link: https://www.econbiz.de/10009406144
Saved in:
4
Defensive strategy framework in global markets : a mental models approach
Karakaya, Fahri
;
Yannopoulos, Peter
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1077-1100
Persistent link: https://www.econbiz.de/10008650638
Saved in:
5
Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit
;
O'Cass, Aron
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
Saved in:
6
Unternehmensinterne Erfolgsfaktoren von Markentransfers : eine ressourcenorientierte Betrachtung von weiten Markentransfers
Baumüller, Nicole
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003637074
Saved in:
7
Portfolio-Werbung : eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen
Goertz, Susanne
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438704
Saved in:
8
Portfolio-Werbung : Eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen
Goertz, Susanne
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515512
Saved in:
9
Marketing strategies between dumping and anti-dumping action
Kostecki, Michel M.
- In:
European journal of marketing : EJM
25
(
1991
)
12
,
pp. 7-19
Persistent link: https://www.econbiz.de/10001122808
Saved in:
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