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subject:"Marketingmanagement"
~isPartOf:"Journal of advertising research"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Computer-assisted marketing"
~subject:"Germany"
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Marketingmanagement
Computer-assisted marketing
Germany
Marketing management
82
Deutschland
20
Marketing
19
Theorie
19
Theory
19
Advertising effects
15
Werbewirkung
15
Consumer behaviour
11
Konsumentenverhalten
11
USA
11
United States
11
Advertising
10
Werbung
10
Internet marketing
9
Online-Marketing
9
Beziehungsmarketing
8
Relationship marketing
8
Brand management
7
Erfolgsfaktor
7
Markenführung
7
Kommunikation
6
Sponsoring
6
Sponsorship
6
Unternehmen
6
Advertising planning
5
Markenpolitik
5
Strategisches Management
5
Success factor
5
Target group
5
Werbeplanung
5
Zielgruppe
5
Communication
4
Direktmarketing
4
Marketingstrategie
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4
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4
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English
53
German
32
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Kreutzer, Ralf T.
3
Hohn, Stefanie
2
Jensen, Jonathan A.
2
Koslow, Scott
2
Schultz, Don E.
2
Weiser, Christoph
2
Ahlert, Dieter
1
Aholt, Andreas
1
Albach, Horst
1
Aleksandrovs, Leonids
1
Assael, Henry
1
Astous, Alain d'
1
Aumayr, Klaus J.
1
Baumüller, Nicole
1
Bazil, Vazrik
1
Benkenstein, Martin
1
Benz, Men-Andri
1
Binet, Les
1
Blankson, Charles
1
Blattberg, Robert C.
1
Braun, Gerold
1
Brem, Alexander
1
Buchert, Matthias
1
Burmann, Christoph
1
Buttle, Francis A.
1
Cantrell, Jennifer
1
Carlson, Les
1
Carrillat, François A.
1
Ceyp, Michael
1
Chang, Chun-Tuan
1
Chaudhry, Peggy E.
1
Chen, Cheng-Hsui
1
Cheng, Julian Ming Sung
1
Chiagouris, Larry
1
Chu, Xing-Yu
1
Corstjens, Marcel
1
Coryn, Chris L. S.
1
Couture, Marie-Pier Charette
1
Dannenberg, Holger
1
Dens, Nathalie
1
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Journal of advertising research
Springer eBook Collection / Business and Economics
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
193
Journal of strategic marketing
192
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
123
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
85
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1
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
Saved in:
2
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576989
Saved in:
3
If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.
;
Spielmann, Nathalie
;
Gomez, Pierrick
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
Saved in:
4
Managing creativity in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of creativity
Kallevig, Annette
;
Ozuem, Wilson
;
Willis, Michelle
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10013531979
Saved in:
5
How cause marketing campaign factors affect attitudes and purchase intention : choosing the right mix of product and cause types with time duration
Chang, Chun-Tuan
;
Chu, Xing-Yu
;
Tsai, I-Ting
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10012533665
Saved in:
6
Allocating spending on digital-video advertising : a longitudinal analysis across digital and television
Shaikh, Nazrul I.
;
Hada, Mahima
;
Shrestha, Niva
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10012007132
Saved in:
7
The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Mikeska, Jessica
;
Harrison, Robert L.
;
Carlson, Les
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
Saved in:
8
Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper
;
Garcia-Garcia, Manuel
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011628613
Saved in:
9
Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
Saved in:
10
Agents of social change : a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adu...
Vallone, Donna
;
Smith, Alexandria
;
Kenney, Tricia
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 414-425
Persistent link: https://www.econbiz.de/10011628657
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