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subject:"Marketingmanagement"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing management : MM"
~subject:"World"
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Search: subject_exact:"Internationale Werbung"
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Marketingmanagement
World
International marketing
135
Internationales Marketing
135
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
29
Markenführung
29
Marketing management
22
Globalisierung
21
Globalization
21
Brand image
20
Markenimage
20
Multinationales Unternehmen
18
Transnational corporation
18
Beziehungsmarketing
17
Export
17
Relationship marketing
17
Welt
17
Firm performance
15
Unternehmenserfolg
15
Emerging economies
14
Schwellenländer
14
Cultural identity
11
Kulturelle Identität
11
global brands
11
Brand
10
International market entry
10
Internationaler Markteintritt
10
Markenartikel
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USA
10
United States
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China
9
Export sector
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Exportwirtschaft
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export performance
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international marketing
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Lieferantenmanagement
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36
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38
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38
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2
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English
38
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Hewett, Kelly
3
Palmatier, Robert W.
3
Riefler, Petra
3
Coulter, Robin A.
2
Grinstein, Amir
2
Magnusson, Peter
2
Strizhakova, Yuliya
2
Westjohn, Stanford A.
2
Ahi, Ali
1
Alden, Dana
1
Arnold, Mark J.
1
Bai, Xuan
1
Bamber, David
1
Baronchelli, Gianpaolo
1
Beck, Joshua T.
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Chang, Jeanine
1
Chapman, Kelly
1
Chirapanda, Suthawan
1
Christodoulides, Paul
1
Craig, C. S.
1
Deligonul, Seyda
1
Douglas, Susan P.
1
Du, Yunzhou
1
Feng, Hui
1
Fong, Cher Min
1
Fotiadis, Thomas A.
1
Gao, Tao
1
Gielens, Katrijn
1
Griffith, David A.
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Hewer, Paul
1
Jin, Jason Lu
1
Ju, Min
1
Kannan, P. K.
1
Kardes, Ilke
1
Katsikeas, Constantine S.
1
Kelley, James B.
1
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Journal of international marketing
Journal of marketing management : MM
International marketing review
41
Journal of business research : JBR
36
Journal of global marketing
27
International business review : the official journal of the European International Business Academy
14
SpringerLink / Bücher
13
Europäische Hochschulschriften / 5
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of strategic marketing
9
European journal of marketing : EJM
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
Advances in international marketing
6
European journal of international management : EJIM
6
Handbook of research in international marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International marketing ; Vol. 1
6
International marketing ; Vol. 2
6
Springer eBook Collection
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The journal of brand management : an international journal
6
The journal of business & industrial marketing
6
Best practices in international marketing
5
Gabler Edition Wissenschaft
5
The SAGE handbook of international marketing
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
International journal of export marketing
4
Journal of euromarketing
4
Journal of international consumer marketing
4
Journal of international food & agribusiness marketing : JIFAM
4
Journal of international trade & commerce
4
Marketing theory
4
McGraw-Hill/Irwin series in marketing
4
New world marketing
4
Proceedings series / American Marketing Association
4
Springer eBook Collection / Business and Management
4
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
3
Cross-cultural and critical perspectives on brands
3
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ECONIS (ZBW)
38
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1
Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Trott, Sangeeta
; …
- In:
Journal of international marketing
30
(
2022
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10013438691
Saved in:
2
Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
Saved in:
3
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
4
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
5
Well-being in a global world : the role of international marketing : an editorial
Grinstein, Amir
;
Hewett, Kelly
;
Riefler, Petra
- In:
Journal of international marketing
30
(
2022
)
2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013257799
Saved in:
6
Well-being in a global world : future directions for research in international marketing : an editorial
Grinstein, Amir
;
Riefler, Petra
;
Hewett, Kelly
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013388965
Saved in:
7
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
Saved in:
8
Special issue on data and methodological issues for new insights in global marketing : a commentary
Gielens, Katrijn
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012608044
Saved in:
9
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
10
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
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