The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Yuliya Strizhakova, Robin A. Coulter, and Linda L. Price
| Year of publication: |
2021
|
|---|---|
| Authors: | Strizhakova, Yuliya ; Coulter, Robin A. ; Price, Linda L. |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 29.2021, 4, p. 45-61
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| Subject: | environmental consciousness | fresh start mindset | global brands | global identity | globalization | neoliberalism | Globalisierung | Globalization | Markenführung | Brand management | Internationales Marketing | International marketing | Welt | World | Umweltbewusstsein | Environmental consciousness |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X211021822 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012660728