//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketingmanagement"
~isPartOf:"Journal of marketing management : MM"
~subject:"Cross-cultural management"
~subject:"World"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internationale Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Cross-cultural management
World
International marketing
13
Internationales Marketing
13
Consumer behaviour
4
Konsumentenverhalten
4
Brand image
3
Markenimage
3
Marketing management
3
Rules of origin
3
Ursprungsregeln
3
Bibliometrics
2
Bibliometrie
2
Brand management
2
Globalisierung
2
Globalization
2
Markenführung
2
Welt
2
internal branding
2
Australia
1
Australien
1
Betriebswirtschaftliches Ziel
1
Beziehungsmarketing
1
Brand
1
Brands
1
Brasilien
1
Brazil
1
Consumer goods
1
Corporate culture
1
Corporate objective
1
Criticism
1
Cultural identity
1
Economics department
1
Emerging economies
1
Europa
1
Europe
1
Export
1
Finland
1
Finnland
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Sousa, Carlos M. P.
2
Bamber, David
1
Bradley, Frank
1
Hewer, Paul
1
Khan, Hina
1
Lengler, Jorge
1
Poulis, Efthimios
1
Poulis, Konstantinos
1
Quazi, Ali
1
Tadajewski, Mark
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
International marketing review
47
Journal of business research : JBR
39
Journal of international marketing
37
Journal of global marketing
32
International business review : the official journal of the European International Business Academy
15
SpringerLink / Bücher
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
Europäische Hochschulschriften / 5
12
Journal of strategic marketing
9
The journal of brand management : an international journal
9
European journal of international management : EJIM
7
European journal of marketing : EJM
7
International marketing ; Vol. 1
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
The journal of business & industrial marketing
7
Advances in international marketing
6
Gabler Edition Wissenschaft
6
Handbook of research in international marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International marketing ; Vol. 2
6
Springer eBook Collection
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Best practices in international marketing
5
International journal of export marketing
5
Journal of euromarketing
5
New world marketing
5
The SAGE handbook of international marketing
5
The journal of services marketing
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
International journal of business and globalisation : IJBG
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of international food & agribusiness marketing : JIFAM
4
Journal of international trade & commerce
4
Marketing intelligence & planning
4
Marketing theory
4
McGraw-Hill/Irwin series in marketing
4
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Polyethnic market orientation and performance : a fast-moving consumer goods perspective
Poulis, Konstantinos
;
Poulis, Efthimios
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 609-628
Persistent link: https://www.econbiz.de/10009558873
Saved in:
2
Relevant or redundant : elite consumers' perception of foreign-made products in an emerging market
Khan, Hina
;
Bamber, David
;
Quazi, Ali
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1190-1216
Persistent link: https://www.econbiz.de/10009615191
Saved in:
3
Global contribution to marketing management : editorial
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1015-1020
Persistent link: https://www.econbiz.de/10009615246
Saved in:
4
Psychic distance, marketing strategy and performance in export ventures of Brazilian firms
Sousa, Carlos M. P.
;
Lengler, Jorge
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 591-610
Persistent link: https://www.econbiz.de/10003874178
Saved in:
5
Cultural distance and psychic distance : refinements in conceptualisation and measurement
Sousa, Carlos M. P.
;
Bradley, Frank
- In:
Journal of marketing management : MM
24
(
2008
)
5/6
,
pp. 467-488
Persistent link: https://www.econbiz.de/10003746661
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->