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subject:"Marketingmanagement"
~language:"eng"
~subject:"Advertising"
~subject:"Brand"
~type_genre:"Bibliography included"
~type_genre:"Thesis"
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Marketingmanagement
Advertising
Brand
Marketing management
116
Consumer behaviour
20
Konsumentenverhalten
20
Marketing
18
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16
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16
USA
14
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14
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13
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13
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12
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12
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11
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11
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8
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8
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6
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6
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6
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6
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6
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5
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5
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6,760
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1,343
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463
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400
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400
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382
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351
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320
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317
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287
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287
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211
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153
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126
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118
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103
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100
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84
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84
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80
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61
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61
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35
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35
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31
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30
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30
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28
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21
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5
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5
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Greenley, Gordon E.
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3
Acta Universitatis Oeconomicae Helsingiensis / A
2
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2
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2
Hamburger Schriften zur Marketingforschung
2
Applied Marketing Science /Angewandte Marketingforschung
1
Apprimus Edition Wissenschaft
1
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
Dissertation.de
1
Doctoral thesis / Department of Business Administration, University of Uppsala
1
Doctoral thesis / Luleå University of Technology
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Europäische Hochschulschriften / 5
1
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1
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1
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1
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1
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1
Gabler research / applied marketing science/Angewandte Marketingforschung
1
International rural development
1
International series in operations research & management science
1
JIBS dissertation series / Jönköping International Business School
1
Journal of marketing
1
Lecture notes in economics and mathematical systems : LNEMS
1
Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
Markt- und Unternehmensentwicklung
1
McGraw-Hill Irwin series in marketing
1
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1
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1
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1
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1
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1
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1
Schriften, Materialien und Arbeitspapiere / Fachhochschule Bochum, Fachbereich Wirtschaft : wirtschaftswissenschaftliche Schriftenreihe
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
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1
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ECONIS (ZBW)
123
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21
Alignment and coordination of customer segmentation, distribution channel segmentation and overall strategy of the firm : a qualitative study on sporting goods industry
Roßberger, Thomas
-
2015
-
1. Auflage
Persistent link: https://www.econbiz.de/10011417575
Saved in:
22
The long-term performance consequences of responsive and proactive market orientation and innovation orientation : an empirical investigation of U.S. companies
Jäger, Nikolai Alexander
-
2015
Persistent link: https://www.econbiz.de/10011308711
Saved in:
23
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2015
-
12. ed.
Persistent link: https://www.econbiz.de/10010362729
Saved in:
24
The perils of self-brand connections : consumer response to changes in brand image
Gaustad, Tarje
-
2015
Persistent link: https://www.econbiz.de/10011439157
Saved in:
25
The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
-
2015
Persistent link: https://www.econbiz.de/10011625457
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26
Firm-level strategic orientation and performance : a synthesis and extension of the knowledge base on entrepreneurial, market and learning orientation
Stettler, Tatiana R.
-
2015
Persistent link: https://www.econbiz.de/10013432280
Saved in:
27
Unprofitable customers in business markets
Henrich, Michael
-
2014
Persistent link: https://www.econbiz.de/10011529551
Saved in:
28
Market based organizational learning and key customer focus : an empirical investigation into the interplay of these marketing concepts
Becker, Niels
-
2014
Persistent link: https://www.econbiz.de/10010419165
Saved in:
29
Market orientation, rural out-migration, crop production and household food security : the case of smallholders in Central Africa
Ochieng, Justus
-
2014
Persistent link: https://www.econbiz.de/10010480244
Saved in:
30
Multiple marketing channel conflict with a focus on the Internet : a dual perspective
Goldkuhl, Lena
-
2007
Persistent link: https://www.econbiz.de/10003665952
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