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subject:"Marktforschung"
~isPartOf:"International business, not as usual"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Werbung"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Marktforschung
Werbung
Advertising effects
208
Werbewirkung
208
Consumer behaviour
140
Konsumentenverhalten
140
Advertising
116
Brand management
50
Internet marketing
50
Markenführung
50
Online-Marketing
50
Brand image
43
Markenimage
43
Brand
29
Emotion
29
Markenartikel
29
Social Web
23
Social web
23
Experiment
14
Cognition
13
Kognition
13
Celebrity endorsement
12
Celebrity-Werbung
12
Marketing management
12
Marketingmanagement
12
Psychology of advertising
12
Werbepsychologie
12
Product Placement
10
Product placement
10
Personality psychology
9
Persönlichkeitspsychologie
9
Credibility
8
Glaubwürdigkeit
8
Perception
8
Print advertising
8
Printwerbung
8
Sales promotion
8
Social Marketing
8
Social marketing
8
USA
8
United States
8
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1
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Article
115
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Conference paper
2
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Richard, Marie-Odile
3
Bove, Liliana L.
2
Choi, Yung Kyun
2
Das, Gopal
2
Dass, Mayukh
2
Dens, Nathalie
2
Ford, John B.
2
Guzman, Francisco
2
Hopkins, Christopher D.
2
Huhmann, Bruce A.
2
Jang, Sungha
2
Kim, Alex Jiyoung
2
Laroche, Michel
2
Lei, Jing
2
Merchant, Altaf
2
Monfort, Abel
2
Orazi, Davide C.
2
Septianto, Felix
2
Spielmann, Nathalie
2
Thomas, Sunil
2
Uribe, Rodrigo
2
Agarwal, Manoj Kumar
1
Ahn, Sun Joo
1
Akhtar, Pervaiz
1
Alvarez, Cecilia M. O.
1
Ammi, Chantal
1
Ashaduzzaman, Md.
1
Assaf, A. Georges
1
Baack, Daniel W.
1
Baalbaki, Sally
1
Bachnik, Katarzyna
1
Bambauer-Sachse, Silke
1
Bang, Hye Jin
1
Bansal, Amrita
1
Bansal, Anjali
1
Barrio-García, Salvador del
1
Bartikowski, Boris
1
Baudier, Patricia
1
Baum, Matthias
1
Baumann, Chris
1
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International business, not as usual
Journal of business research : JBR
International journal of advertising : the review of marketing communications
159
International journal of advertising : the quarterly review of marketing communications
123
Journal of marketing communications
111
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
97
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of current issues and research in advertising : JCIRA
35
Journal of retailing and consumer services
34
European journal of marketing : EJM
33
Health marketing quarterly
31
Journal of marketing research : JMR
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Marketing letters : a journal of research in marketing
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of business ethics : JOBE
14
Marketing : ZFP ; journal of research and management
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of the Academy of Marketing Science
13
European journal of operational research : EJOR
12
Journal of consumer marketing
12
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ECONIS (ZBW)
115
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1
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
Chatbot ads with a human touch : a test of anthropomorphism, interactivity, and narrativity
Sun, Yuan
;
Chen, Jin
;
Sundar, S. Shyam
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014546083
Saved in:
4
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
5
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
6
When does a goal-appeal match affect consumer satisfaction? : examining the work and play context
Byun, Kyung-Ah
;
Hong, JungHwa
;
James, Kevin William
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280440
Saved in:
7
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
8
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
9
An exploration of ripple effects of advertising among major suppliers in a supply chain network
Dass, Mayukh
;
Reshadi, Mehrnoosh
;
Li, Yuewu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014468564
Saved in:
10
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
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