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subject:"Marktforschung"
~isPartOf:"Journal of advertising research"
~subject:"Celebrity-Werbung"
~subject:"Emotion"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Marktforschung
Celebrity-Werbung
Emotion
Advertising effects
269
Werbewirkung
269
Advertising
95
Werbung
95
USA
67
United States
67
Internet marketing
57
Online-Marketing
57
Consumer behaviour
56
Konsumentenverhalten
56
Fernsehwerbung
37
Television advertising
37
Brand management
23
Markenführung
23
Brand image
19
Markenimage
19
Target group
19
Zielgruppe
19
Psychology of advertising
17
Social Web
17
Social web
17
Werbepsychologie
17
Advertising planning
16
Werbeplanung
16
Marketing management
13
Marketingmanagement
13
Measurement
12
Messung
12
Viral marketing
10
Virales Marketing
10
Communication
9
Kommunikation
9
Media usage
9
Mediennutzung
9
Product Placement
9
Product placement
9
Celebrity endorsement
8
Großbritannien
8
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Undetermined
15
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Article
31
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Article in journal
31
Aufsatz in Zeitschrift
31
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English
31
Author
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Levine, Brian
2
Agnihotri, Arpita
1
Amarantini, David
1
Astous, Alain d'
1
Baxter, Stacey M.
1
Bellman, Steven
1
Bhattacharya, Saurabh
1
Boshoff, Christo
1
Bülbül, Cenk
1
Cao, Jiaqi
1
Carrillat, François A.
1
Chan, Kimmy Wa
1
Chang, Chun-Tuan
1
Chiu, Chung-Kit
1
Clancy, Kevin J.
1
Cockrill, Antje
1
DeLorme, Denise E.
1
Deuskar, Sonali
1
Dolnicar, Sara
1
Droulers, Olivier
1
Edelman, Benjamin
1
Edgar, Lisa
1
Elberse, Anita
1
Ford, John B.
1
Gittelman, Steven H.
1
Hazlett, Richard L.
1
Huh, Jisu
1
Hung, Kineta
1
Ilicic, Jasmina
1
Jacobs, Devra
1
Jacobs, Devra B.
1
Kennedy, Rachel
1
Kothuri, Ravi
1
Kulczynski, Alicia
1
Lajante, Mathieu M. P.
1
Lange, Victor
1
Larguinat, Laurent
1
Lavrakas, Paul J.
1
Lazure, Josianne
1
Lee, Jung-gyo
1
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Journal of advertising research
Journal of business research : JBR
43
Journal of marketing communications
31
International journal of advertising : the review of marketing communications
30
Psychology & marketing
27
International journal of advertising : the quarterly review of marketing communications
25
Journal of promotion management : JPM
22
Journal of promotion management : innovations in planning and applied research
19
Journal of retailing and consumer services
18
Journal of advertising : official publication of the American Academy of Advertising
14
The journal of product & brand management
13
Marketing letters : a journal of research in marketing
12
Journal of marketing management : MM
11
Journal of marketing research : JMR
11
European journal of marketing : EJM
10
Marketing : ZFP ; journal of research and management
10
International journal of sports marketing & sponsorship
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of current issues and research in advertising : JCIRA
8
Journal of global marketing
8
The journal of brand management : an international journal
8
Global business review
7
Health marketing quarterly
7
International journal of internet marketing and advertising : IJIMA
7
Journal of consumer behaviour : an international research review
7
Journal of current issues and research in advertising
7
Journal of strategic marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
International journal of hospitality management
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
International review on public and non-profit marketing
6
Journal of nonprofit & public sector marketing
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing
5
Gabler Edition Wissenschaft
5
International journal of sport management and marketing : IJSMM
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of international consumer marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
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ECONIS (ZBW)
31
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1
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
2
The relative effectiveness of endorsers : the identity badge of CEOs and founders versus the attractiveness of celebrities
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10012118870
Saved in:
3
Measuring different emotions in children with a pictorial scale : a self-reported nonverbal tool measures the emotions children experience when exposed to ads
Vanhamme, Joëlle
;
Chiu, Chung-Kit
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 370-380
Persistent link: https://www.econbiz.de/10012118872
Saved in:
4
The dual entertainment theory in celebrity endorsements : the role of celebrity worship and profession
Roy, Subhadip
;
Mishrab, Aditya Shankar
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011875515
Saved in:
5
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
6
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
7
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
8
Decoding neural responses to emotion in television commercials : an integrative study of self-reporting and fMRI measures
Shen, Feng
;
Morris, Jon D.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011518152
Saved in:
9
Toward a better understanding of advertising stimuli processing : exploring the link between consumers' eye fixation and their subconscious responses
Matukin, Michal
;
Ohme, Rafal
;
Boshoff, Christo
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 205-216
Persistent link: https://www.econbiz.de/10011518162
Saved in:
10
Shocking people into action : does it still work? An empirical analysis of emotional appeals in charity advertising
Cockrill, Antje
;
Parsonage, Isobel
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 401-413
Persistent link: https://www.econbiz.de/10011628616
Saved in:
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