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subject:"Marktforschung"
~isPartOf:"Journal of business-to-business marketing"
~subject:"Aufsatzsammlung"
~subject:"Graduate economics education"
~subject:"USA"
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Marktforschung
Aufsatzsammlung
Graduate economics education
USA
Marketing
43
Lieferantenmanagement
29
Supplier relationship management
29
B-to-B-Marketing
26
Business-to-business marketing
26
industrial marketing
22
business marketing
19
Marketing management
17
Marketingmanagement
17
Beziehungsmarketing
8
Relationship marketing
8
United States
8
Innovation
5
Selling
5
Verkauf
5
Wirtschaftsstudium
5
Market research
4
Betriebswirtschaftsstudium
3
Bibliometrics
3
Bibliometrie
3
Firm performance
3
Graduate business education
3
High technology
3
Hochtechnologie
3
Marketing theory
3
Marketingtheorie
3
Occupational qualification
3
Qualifikation
3
Salespeople
3
Unternehmenserfolg
3
Verkaufspersonal
3
relationship marketing
3
Betriebliche Wertschöpfung
2
Business ethics
2
Business network
2
Conflict
2
Consumer behaviour
2
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Article
14
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14
Aufsatz in Zeitschrift
14
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English
14
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Hutt, Michael D.
3
Lichtenthal, J. David
3
Speh, Thomas W.
3
Barclay, Donald W.
2
Deutscher, Terry H.
2
Helm, Roland
2
Honeycutt, Earl D.
2
Krinner, Stephanie
2
Mummalaneni, Venkatapparao
2
Tzempelikos, Nektarios
2
Vandenbosch, Mark H.
2
Wilson, David T.
2
Anderson, James C.
1
Aravopoulou, Eleni
1
Birn, Robin
1
Butaney, Gul T.
1
Dant, Rajiv P.
1
Endres, Herbert
1
Kooli, Kaouther
1
Kosack, Emmanuel
1
Lapuka, Ivan I.
1
Malhotra, Naresh K.
1
Narayandas, Das
1
Narus, James A.
1
Ndubisi, Nelson Oly
1
Rodriguez, Carlos M.
1
Schmalfuß, Martin
1
Stone, Merlin
1
Thelen, Shawn T.
1
Uslay, Can
1
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Journal of business-to-business marketing
Journal of business research : JBR
21
European Journal of Marketing
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
20
Journal of marketing education : JME
20
Journal of marketing management : MM
20
Industrial marketing management : the international journal for industrial and high-tech firms
16
SpringerLink / Bücher
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Journal of marketing
13
Political marketing in the United States
13
Journal of the Academy of Marketing Science
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Marketing intelligence & planning
11
Europäische Hochschulschriften / 5
10
International Journal of Bank Marketing
10
Journal of marketing research : JMR
10
Journal of historical research in marketing
9
American journal of agricultural economics
8
Australasian marketing journal
8
Does marketing need reform? : fresh perspectives on the future
8
Series / American Marketing Association
8
AMS review : official publication of the Academy of Marketing Science
7
Journal of business ethics : JOBE
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Gabler Edition Wissenschaft
6
International journal of forecasting
6
Journal of Consumer Marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing theory
6
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
The marketing review
6
AMA educators' proceedings
5
Business horizons
5
Enterprise & society : the international journal of business history
5
European journal of marketing : EJM
5
History of marketing thought ; Volume 3
5
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ECONIS (ZBW)
14
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1
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
2
Distribution of marketing research material to universities : the case of Archive of Market and Social Research (AMSR)
Tzempelikos, Nektarios
;
Kooli, Kaouther
;
Stone, Merlin
; …
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10012259329
Saved in:
3
Exploring the role of product development capability for transforming marketing intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
4
Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
Saved in:
5
The essence of business marketing theory, research, and tactics : contributions from the Journal of Business-to-Business Marketing
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
; …
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 91-179
Persistent link: https://www.econbiz.de/10003814676
Saved in:
6
Response to : "The Journal of Business-to-Business Marketing comes of age"
Honeycutt, Earl D.
;
Thelen, Shawn T.
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 198-203
Persistent link: https://www.econbiz.de/10003814686
Saved in:
7
Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
8
Trends in executive education in business marketing
Narayandas, Das
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003507005
Saved in:
9
Business marketing in master's programs : a part of fabric
Barclay, Donald W.
;
Deutscher, Terry H.
;
Vandenbosch, …
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 31-51
Persistent link: https://www.econbiz.de/10003507016
Saved in:
10
Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers
Hutt, Michael D.
;
Speh, Thomas W.
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 75-94
Persistent link: https://www.econbiz.de/10003507031
Saved in:
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