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subject:"Marktforschung"
~isPartOf:"Journal of business-to-business marketing"
~subject:"Aufsatzsammlung"
~subject:"Marketingmanagement"
~subject:"USA"
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Marktforschung
Aufsatzsammlung
Marketingmanagement
USA
Marketing
43
Lieferantenmanagement
29
Supplier relationship management
29
B-to-B-Marketing
26
Business-to-business marketing
26
industrial marketing
22
business marketing
19
Marketing management
17
Beziehungsmarketing
8
Relationship marketing
8
United States
8
Graduate economics education
5
Innovation
5
Selling
5
Verkauf
5
Wirtschaftsstudium
5
Market research
4
Betriebswirtschaftsstudium
3
Bibliometrics
3
Bibliometrie
3
Firm performance
3
Graduate business education
3
High technology
3
Hochtechnologie
3
Marketing theory
3
Marketingtheorie
3
Occupational qualification
3
Qualifikation
3
Salespeople
3
Unternehmenserfolg
3
Verkaufspersonal
3
relationship marketing
3
Betriebliche Wertschöpfung
2
Business ethics
2
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2
Conflict
2
Consumer behaviour
2
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English
26
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Hutt, Michael D.
3
Lichtenthal, J. David
3
Speh, Thomas W.
3
Helm, Roland
2
Krinner, Stephanie
2
Lim, Weng Marc
2
Mummalaneni, Venkatapparao
2
Stone, Merlin
2
Tzempelikos, Nektarios
2
Wilson, David T.
2
Aravopoulou, Eleni
1
Asseraf, Yoel
1
Birn, Robin
1
Brexendorf, Tim Oliver
1
Brink, Kyle E.
1
Butaney, Gul T.
1
Chang, Dae Ryun
1
Chashmi, Seyed Ali Nabavi
1
Ching, Lim Ai
1
Dant, Rajiv P.
1
Eisend, Martin
1
Endres, Herbert
1
Ennew, Christine T.
1
Fiegenbaum, Avshalom
1
Heiman, Bruce A.
1
Honeycutt, Earl D.
1
Im, Subin
1
Kim, Namwoon
1
Kooli, Kaouther
1
Kosack, Emmanuel
1
Krishnan, Vijaykumar
1
Lapuka, Ivan I.
1
Lee, Heesang
1
Lee, Kyoung Woo
1
Lennerts, Silke
1
Lev, Sara
1
Li, Xiaoling
1
Li, Xinjian
1
Lieven, Theo
1
Long, Yu
1
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Journal of business-to-business marketing
SpringerLink / Bücher
79
Journal of business research : JBR
71
Industrial marketing management : the international journal for industrial and high-tech firms
62
Lehrbuch
35
Europäische Hochschulschriften / 5
34
Journal of marketing management : MM
34
Springer eBook Collection
28
Journal of marketing
27
European journal of marketing : EJM
25
Journal of strategic marketing
23
Gabler Edition Wissenschaft
22
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Marketing intelligence & planning
20
Journal of the Academy of Marketing Science
19
Springer eBook Collection / Business and Economics
19
The journal of business & industrial marketing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of Islamic marketing : JIMA
17
Journal of marketing education : JME
17
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
17
AMS review : official publication of the Academy of Marketing Science
16
Business horizons
15
Marketing theory
15
Journal of research in marketing and entrepreneurship : JRME
14
McGraw-Hill/Irwin series in marketing
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Political marketing in the United States
13
Journal of business ethics : JOBE
12
Journal of historical research in marketing
12
Springer eBook Collection / Business and Management
12
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
11
Hamburger Schriften zur Marketingforschung
11
International journal of wine business research : IJWBR
11
Journal of macromarketing
11
Journal of marketing research : JMR
11
Cogent business & management
10
International journal of islamic marketing and branding
10
Journal of marketing communications
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
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ECONIS (ZBW)
26
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1
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
2
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
3
Developments in B to B and B to C marketing and sales automation systems
Stone, Merlin
;
Woodcock, Neil
- In:
Journal of business-to-business marketing
28
(
2021
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10012623623
Saved in:
4
Distribution of marketing research material to universities : the case of Archive of Market and Social Research (AMSR)
Tzempelikos, Nektarios
;
Kooli, Kaouther
;
Stone, Merlin
; …
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10012259329
Saved in:
5
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
6
Exploring the role of product development capability for transforming marketing intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
7
Formulation of Bank Melli Iran marketing strategy based on Porter's competitive strategy
Shokuhi, Akbar
;
Chashmi, Seyed Ali Nabavi
- In:
Journal of business-to-business marketing
26
(
2019
)
2
,
pp. 209-215
Persistent link: https://www.econbiz.de/10012196290
Saved in:
8
An investigation on incentive strategies in community building in business-to-business electronic markets
Li, Xiaoling
;
Li, Xinjian
;
Wang, Rui
- In:
Journal of business-to-business marketing
25
(
2018
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10011956310
Saved in:
9
Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv
;
Asseraf, Yoel
;
Lev, Sara
;
Fiegenbaum, Avshalom
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
Saved in:
10
The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke
;
Eisend, Martin
;
Lieven, Theo
;
Molner, Sven
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
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