//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marktforschung"
~language:"eng"
~person:"Russell, Cristel Antonia"
~subject:"Target group"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marktforschung
Target group
Advertising effects
12
Werbewirkung
12
Advertising
6
Werbung
6
Product Placement
5
Product placement
5
Consumer behaviour
4
Konsumentenverhalten
4
Fernsehprogramm
3
Jugendliche
3
Television programme
3
USA
3
United States
3
Youth
3
Zielgruppe
3
Alcoholic beverage
2
Alkoholisches Getränk
2
Brand management
2
Fernsehwerbung
2
Markenführung
2
Television advertising
2
Artificial intelligence
1
Arzneimittel
1
Australia
1
Australien
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Chatbot
1
Cognition
1
Communication media
1
Community
1
Computerspiel
1
Consumer preferences
1
Direct marketing
1
Direktmarketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
Author
All
Russell, Cristel Antonia
Pelsmacker, Patrick de
9
Hudders, Liselot
8
Bakir, Aysen
7
Buijzen, Moniek
7
Rozendaal, Esther
6
Dens, Nathalie
5
Reijmersdal, Eva A. van
5
Cauberghe, Veroline
4
De Jans, Steffi
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Galeotti, Andrea
3
Hruschka, Harald
3
Kulczynski, Alicia
3
Nicolini, Valentina
3
Pauwels, Koen
3
Pepall, Lynne
3
Puntoni, Stefano
3
Reiff, Joseph
3
Shin, Jiwoong
3
Stafford, Marla Royne
3
Terlutter, Ralf
3
Van de Sompel, Dieneke
3
Vanwesenbeeck, Ini
3
Yu, Jungju
3
Zhang, Kaifu
3
Zhong, Weijun
3
Ali, Mazhar
2
Anjum, Munazzah Mehak
2
Ascarza, Eva
2
Auty, Susan
2
Baxter, Stacey M.
2
Berger, Jonah
2
Bergkvist, Lars
2
Bhattacharjee, Amit
2
Blodgett, Jeffrey G.
2
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
3
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Russell, Dale W.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
Saved in:
2
Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
3
Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia
;
Russell, Dale W.
;
Grube, Joel W.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->