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subject:"Marktmechanismus"
~isPartOf:"Journal of marketing research"
~subject:"Germany"
~subject:"Online auction"
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Marktmechanismus
Germany
Online auction
Auction theory
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Auktionstheorie
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Internet-Auktion
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Advertising
3
Advertising effects
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Auction
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ad context
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advertising
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advertising auctions
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auctions
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bidding strategies
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game theory
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header bidding
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Abou Nabout, Nadia
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Ada, Sıla
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Che, XiaoGang
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Hoban, Paul R.
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Journal of marketing research
Electronic commerce research and applications
19
Games and economic behavior
19
Information systems research : ISR
14
International journal of industrial organization
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Journal of economic behavior & organization : JEBO
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Electronic commerce research
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NBER working paper series
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CESifo working papers
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Economics letters
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Energy economics
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Journal of economic theory
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Applied economics letters
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European economic review : EER
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European journal of operational research : EJOR
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International journal of electronic commerce : IJEC
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Marketing letters : a journal of research in marketing
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Working paper / National Bureau of Economic Research, Inc.
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Decision sciences : DS
5
Handbook of experimental economics results ; Vol. 1
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Negotiation, auctions, and market engineering : international seminar, Dagstuhl Castle, Germany, November 12-17, 2006, rev. selected papers
5
Robert H. Smith School Research Paper
5
The American economic review
5
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
4
Complexity and artificial markets
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Discussion paper / Centre for Economic Policy Research
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Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
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Discussion paper / Tinbergen Institute
4
Discussion papers / Governance and the Efficiency of Economic Systems
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Energy policy
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Experimental economics : a journal of the Economic Science Association
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information technology and management
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International journal of procurement management
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Journal of internet commerce
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ECONIS (ZBW)
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Context information can increase revenue in online display advertising auctions : evidence from a policy change
Ada, Sıla
;
Abou Nabout, Nadia
;
Feit, Elea McDonnell
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1040-1058
Persistent link: https://www.econbiz.de/10013389283
Saved in:
2
Product-harm crises and spillover effects : a case study of the Colkswagen diesel emissions scandal in ebay used car auction markets
Che, XiaoGang
;
Katayama, Hajime
;
Lee, Peter
- In:
Journal of marketing research
60
(
2023
)
2
,
pp. 409-424
Persistent link: https://www.econbiz.de/10014233912
Saved in:
3
First-price auctions in online display advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
4
A near-optimal bidding strategy for real-time display advertising auctions
Tunuguntla, Srinivas
;
Hoban, Paul R.
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012426501
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