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subject:"Measurement"
~subject:"Brand image"
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Measurement
Brand image
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CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
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Journal of business research : JBR
12
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8
Industrial marketing management : the international journal for industrial and high-tech firms
4
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Asia Pacific journal of marketing and logistics
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International journal of hospitality management
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Handbook of research on customer equity in marketing
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of consumer behaviour : an international research review
2
Journal of creating value
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Journal of financial services marketing : JFSM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing analytics : JMA
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Journal of marketing research : JMR
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Journal of service theory and practice : JSTP
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Technological forecasting & social change : an international journal
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Tourism management : research, policies, practice
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Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
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Customer Relationship Management : the ultimate guide to efficient use of CRM
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Enterprise applications and services in the finance industry : 3. international workshop, FinanceCom 2007, Montreal, Canada, December 8, 2007 ; revised papers
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ECONIS (ZBW)
201
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91
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
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92
What to diffuse in a gender-specific store? : the effect of male and female perfumes on customer value and behaviour
Doucé, Lieve
;
Janssens, Wim
;
Leroi-Werelds, Sara
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 271-280
Persistent link: https://www.econbiz.de/10011508832
Saved in:
93
Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha
;
Taylor, Charles Raymond
;
Hock, Stefan J.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
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94
Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
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95
Behavioural-qualitative value drivers in a variable interdependent model for valuing brands
Čižinská, Romana
;
Krabec, Tomáš
- In:
International advances in economic research : IAER ; an …
22
(
2016
)
1
,
pp. 105-106
Persistent link: https://www.econbiz.de/10011718373
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96
The brand authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
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97
Quantitative models to measure the profitability and risk of marketing activities
Doppler, Christian
-
2016
Persistent link: https://www.econbiz.de/10011686796
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98
A cross-national validation of a new retail customer equity model
Yoon, Sungjoon
;
Oh, Jong-Chul
- In:
International journal of consumer studies
40
(
2016
)
6
,
pp. 652-664
Persistent link: https://www.econbiz.de/10011640304
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99
The effect of consumer values on the brand position of green restaurants by means-end chain and laddering interviews
Jeng, Mei-Yuan
;
Yeh, Tsu-Ming
- In:
Service business
10
(
2016
)
1
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011722235
Saved in:
100
Loyalty Profiling : Erfolgsdimensionen und Modellansätze eines effizienten und effektiven Customer Relationship Management
Lafleur, Martin J.
-
2010
Persistent link: https://www.econbiz.de/10003957396
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