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subject:"Messe"
~person:"Gopalakrishna, Srinath"
~subject:"Veranstaltungswirtschaft"
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Messe
Veranstaltungswirtschaft
Trade fair
4
B-to-B-Marketing
2
Business-to-business marketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Messebeteiligung
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Supplier relationship management
2
Trade fair participation
2
Trade shows
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B-to-B
1
B2B marketing
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Beziehungsmarketing
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Conjoint analysis
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Conjoint-Analyse
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Customer engagement
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Customer integration
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Design
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Events
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Kundenintegration
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Marketing budget
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Marketing management
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Marketingmanagement
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Means-end theory
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atmospherics
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trade show
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Gopalakrishna, Srinath
Zanger, Cornelia
17
Luppold, Stefan
14
Penzkofer, Horst
14
Bathelt, Harald
12
Kirchgeorg, Manfred
11
Dinkel, Michael
9
Weber, Karin
9
Jin, Xin
7
Schreiber, Michael-Thaddäus
7
Zhang, Yanling
7
Golfetto, Francesca
6
Moser, Petra
6
Rinallo, Diego
6
Täger, Uwe Christian
6
Weitzel, Günter
6
Bauer, Thomas
5
Moutinho, Victor Ferreira
5
Paul, Siegfried
5
Ronft, Steffen
5
Sakschewski, Thomas
5
Schröer, Carsten
5
Stoeck, Norbert
5
Bielzer, Louise
4
Boo, Soyoung
4
Drengner, Jan
4
Farhangmehr, Minoo
4
Gehrke, Gernot
4
Holzner, Anna
4
Knoll, Thorsten
4
Lee, Jin-soo
4
Meffert, Heribert
4
Müller-Hagedorn, Lothar
4
Neven, Peter
4
Ruetz, David
4
Sarmento, Maria
4
Silva, Pedro Mendonça
4
Simões, Cláudia
4
Tafesse, Wondwesen
4
Whitfield, Julie
4
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Handbook of business-to-business marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
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ECONIS (ZBW)
4
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1
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
Saved in:
2
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
3
Exploring booth design as a determinant of trade show success
Bloch, Peter H.
;
Gopalakrishna, Srinath
;
Crecelius, …
- In:
Journal of business-to-business marketing
24
(
2017
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
Saved in:
4
Trade shows in the business marketing communications mix
Gopalakrishna, Srinath
;
Lilien, Gary L.
- In:
Handbook of business-to-business marketing
,
(pp. 226-245)
.
2012
Persistent link: https://www.econbiz.de/10009500168
Saved in:
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