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subject:"Mobile communications"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of marketing"
~subject:"Mediennutzung"
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Search: subject_exact:"Medienverhalten"
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Mobile communications
Mediennutzung
Media usage
6
Internet marketing
4
Online-Marketing
4
Website
3
Consumer behaviour
2
Internet
2
Konsumentenverhalten
2
Mobile phone
2
Mobilkommunikation
2
Mobiltelefon
2
Analysis of variance
1
Beziehungsmarketing
1
Co-creation
1
Co-production
1
Communication media
1
Communication theory
1
Customer integration
1
Customization
1
Dienstleistungsmarketing
1
Digitale Dienste
1
Emotion
1
Estimation
1
Information dissemination
1
Informationsverbreitung
1
Innovation adoption
1
Innovationsakzeptanz
1
Interactive media
1
Interaktive Medien
1
Kommunikationsmedien
1
Kundenintegration
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Marketing communication
1
Marketing management
1
Marketing strategy
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
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Measurement
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Media coverage
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6
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English
6
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Bacile, Todd J.
1
Chiang, Jeongwen
1
Ewing, Michael
1
Forman, Christopher
1
Gregor, Shirley
1
Ittersum, Koert van
1
Kim, Jun B.
1
Lam, Shun Yin
1
Lin, Aleck
1
Papatla, Purushottam
1
Parasuraman, A.
1
Qiu, Guiyou
1
Song, Ji Hee
1
Swilley, Esther
1
Xu, Jiao
1
Ye, Christine
1
Zinkhan, George M.
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing
Media-Perspektiven
41
The journal of media economics
37
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Discussion paper / Centre for Economic Policy Research
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
International journal of internet marketing and advertising : IJIMA
10
SpringerLink / Bücher
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
AWA '97
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Les cahiers du CEPS-INSTEAD
5
Management information systems : mis quarterly
5
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ECONIS (ZBW)
6
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1
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
2
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
3
The effects of the dimensions of technology readiness on technology acceptance : an empirical analysis
Lam, Shun Yin
;
Chiang, Jeongwen
;
Parasuraman, A.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
4
,
pp. 19-39
Persistent link: https://www.econbiz.de/10003795381
Saved in:
4
Developing a scale to measure the enjoyment of web experiences
Lin, Aleck
;
Gregor, Shirley
;
Ewing, Michael
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
4
,
pp. 40-57
Persistent link: https://www.econbiz.de/10003795386
Saved in:
5
Determinants of perceived web site interactivity
Song, Ji Hee
;
Zinkhan, George M.
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 99-113
Persistent link: https://www.econbiz.de/10003684145
Saved in:
6
An empirical analysis of inter-acquisition time of free online content
Qiu, Guiyou
;
Papatla, Purushottam
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 19-27
Persistent link: https://www.econbiz.de/10003747473
Saved in:
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