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subject:"Neuromarketing"
~person:"Brandes, Leif"
~person:"Seixas, Daniela"
~type_genre:"Aufsatz in Zeitschrift"
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Neuromarketing
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Aufsatz in Zeitschrift
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Brandes, Leif
Seixas, Daniela
Smidts, Ale
5
Boksem, Maarten A. S.
3
Plassmann, Hilke
3
Sánchez-Fernández, Juan
3
Casado-Aranda, Luis-Alberto
2
Hsu, Ming
2
Hubert, Marco
2
Huettel, Scott A.
2
Lee, Nick
2
Senior, Carl
2
Venkatraman, Vinod
2
Agarwal, Sharad
1
Al Smadi, Sami
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Al-Kwifi, Sam O.
1
Alcauter, Sarael
1
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1
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1
Bigné Alcañiz, J. Enrique
1
Boksem, Maarten
1
Bradford, J. Andrew
1
Brandão, Sofia
1
Buiga, Andrei
1
Burkhalter, Janée N.
1
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Journal of marketing management : MM
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
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This is your brain on neuromarketing : reflections on a decade of research
Lee, Nick
;
Brandes, Leif
;
Chamberlain, Laura
;
Senior, Carl
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 878-892
Persistent link: https://www.econbiz.de/10011753460
Saved in:
2
Neural imprints of national brands versus own-label brands
Santos, Jose Paulo Marques dos
;
Martins, Marisa
; …
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 184-195
Persistent link: https://www.econbiz.de/10011524081
Saved in:
3
Neuroscience in branding : a functional magnetic resonance imaging study on brands' implicit and explicit impressions
Santos, José Paulo
;
Seixas, Daniela
;
Brandão, Sofia
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 735-757
Persistent link: https://www.econbiz.de/10009621245
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