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subject:"Neuromarketing"
~person:"Casado-Aranda, Luis-Alberto"
~person:"Giraldi, Janaina de Moura Engracia"
~person:"Verbeke, Willem J. M. I."
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Neurobiologie"
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Neuromarketing
Konsumentenverhalten
Neuroscience
10
Neurowissenschaften
10
Consumer behaviour
7
Advertising effects
4
Werbewirkung
4
Consumer neuroscience
3
Emotion
3
Advertising
2
Beziehungsmarketing
2
Cognition
2
Kognition
2
Relationship marketing
2
Salespeople
2
Verkaufspersonal
2
Werbung
2
fMRI
2
neuromarketing
2
Ad appeals
1
Arbeitspsychologie
1
Banner ads
1
Beer
1
Bibliometrics
1
Bibliometrie
1
Bier
1
Business ethics
1
Communication
1
Consumer ethnocentrism
1
Consumer impulsiveness
1
Country of origin
1
Designation of origin
1
Economic ethics
1
Electrical conductance sensor
1
Electroencephalogram
1
Ethics
1
Ethik
1
Experiential
1
Eye-tracking
1
Functional
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English
8
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Casado-Aranda, Luis-Alberto
Giraldi, Janaina de Moura Engracia
Verbeke, Willem J. M. I.
Kenning, Peter
11
Hubert, Anita Mirja
10
Plassmann, Hilke
10
Gutjahr, Gert
6
Hubert, Marco
5
Karmarkar, Uma R.
5
Smidts, Ale
5
Sánchez-Fernández, Juan
5
Preilowski, Bruno
4
Scheier, Christian
4
Ahlert, Dieter
3
Bagozzi, Richard P.
3
Boksem, Maarten A. S.
3
Cerf, Moran
3
Häusel, Hans-Georg
3
Lee, Nick
3
Linzmajer, Marc
3
Pozharliev, Rumen
3
Reimann, Martin
3
Venkatraman, Vinod
3
Zaichkowsky, Judith Lynne
3
Zhang, Jing
3
Agarwal, Sharad
2
Bechara, Antoine
2
Bielefeld, Klaus W.
2
Bigné Alcañiz, J. Enrique
2
Bonga, Wellington Garikai
2
Borawska, Anna
2
Boshoff, Christo
2
Burmann, Christoph
2
Chan, Hang-Yee
2
Clithero, John A.
2
De Angelis, Matteo
2
Dietvorst, Roeland C.
2
Dutta, Tanusree
2
Garcia-Garcia, Manuel
2
Guerreiro, João Pedro Silva Martins
2
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Journal of retailing and consumer services
2
European journal of marketing
1
International journal of business innovation and research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
2
Effect of emotion induction on potential consumers' visual attention in beer advertisements : a neuroscience study
Paula, André Luiz Damião de
;
Lourenção, Marina …
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 202-225
Persistent link: https://www.econbiz.de/10013502475
Saved in:
3
It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
Saved in:
4
How consumer ethnocentrism modulates neural processing of domestic and foreign products : a neuroimaging study
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171796
Saved in:
5
Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Bagozzi, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011744280
Saved in:
6
Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
Saved in:
7
Improving business innovation and research through the application of neuromarketing with ethics : a framework
Oliveira, Jorge Henrique Caldeira de
;
Giraldi, Janaina …
- In:
International journal of business innovation and research
9
(
2015
)
1
,
pp. 52-64
Persistent link: https://www.econbiz.de/10011506834
Saved in:
8
Genetic and neurological foundations of customer orientation : field and experimental evidence
Bagozzi, Richard P.
;
Verbeke, Willem J. M. I.
;
Berg, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 639-658
Persistent link: https://www.econbiz.de/10009621886
Saved in:
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