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subject:"Neuromarketing"
~person:"Casado-Aranda, Luis-Alberto"
~person:"Lindig, Henrike"
~person:"Plassmann, Hilke"
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Neuromarketing
Neuroscience
18
Neurowissenschaften
18
Consumer behaviour
13
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13
Neuroeconomics
6
Neuroökonomie
6
neuroscience
4
consumer neuroscience
3
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2
Consumer neuroscience
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Affective Pain-processing Pathways
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Consumer Neuroscience
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Casado-Aranda, Luis-Alberto
Lindig, Henrike
Plassmann, Hilke
Hubert, Anita Mirja
7
Kenning, Peter
6
Smidts, Ale
5
Preilowski, Bruno
4
Boksem, Maarten A. S.
3
Hubert, Marco
3
Häusel, Hans-Georg
3
Scheier, Christian
3
Sánchez-Fernández, Juan
3
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2
Bielefeld, Klaus W.
2
Bigné Alcañiz, J. Enrique
2
Bonga, Wellington Garikai
2
Burmann, Christoph
2
Chan, Hang-Yee
2
Hsu, Ming
2
Huettel, Scott A.
2
Karmarkar, Uma R.
2
Lee, Nick
2
Nyoni, Thabani
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Petermann, Peter
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Seixas, Daniela
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2
Erfurter Hefte zum angewandten Marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
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Neuromarketing
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Organizational research methods : ORM
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ECONIS (ZBW)
9
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1
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
2
How consumer ethnocentrism modulates neural processing of domestic and foreign products : a neuroimaging study
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171796
Saved in:
3
Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science
Mažar, Nina
;
Plassmann, Hilke
;
Robitaille, Nicole
; …
-
2016
-
Revised version of 2015/01/MKT
Persistent link: https://www.econbiz.de/10011691351
Saved in:
4
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
-
Revised version of 2015/19/MKT
Persistent link: https://www.econbiz.de/10011565765
Saved in:
5
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 174-195
Persistent link: https://www.econbiz.de/10012005389
Saved in:
6
Ausgewählte Aspekte der Neurowissenschaften und deren Einsatzmöglichkeiten im Marketing
Lindig, Henrike
- In:
Neuromarketing
,
(pp. 3-38)
.
2017
Persistent link: https://www.econbiz.de/10011975030
Saved in:
7
Neuromarketing
Lindig, Henrike
;
Schiller, Sören
-
2017
Persistent link: https://www.econbiz.de/10013424823
Saved in:
8
Consumer neuroscience : applications, challenges, and possible solutions
Plassmann, Hilke
;
Venkatraman, Vinod
;
Huettel, Scott A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10011337517
Saved in:
9
Branding the brain : a critical review and outlook
Plassmann, Hilke
;
Ramsøy, Thomas Z.
;
Milosavljevic, Milica
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 18-36
Persistent link: https://www.econbiz.de/10009548912
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