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subject:"Neuromarketing"
~subject:"Consumer behaviour"
~subject:"Kognition"
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Search: subject_exact:"Neurobiologie"
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Neuromarketing
Consumer behaviour
Kognition
Neurowissenschaften
808
Neuroscience
794
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184
Cognition
142
Neuroeconomics
99
Neuroökonomie
99
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75
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74
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73
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53
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consumer neuroscience
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Kenning, Peter
11
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10
Plassmann, Hilke
10
Senior, Carl
8
Lee, Nick
7
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6
Hubert, Marco
5
Karmarkar, Uma R.
5
Smidts, Ale
5
Sánchez-Fernández, Juan
5
Borawska, Anna
4
Butler, Michael J. R.
4
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4
Giapponi, Catherine C.
4
Golden, Timothy D.
4
Preilowski, Bruno
4
Reimann, Martin
4
Scheier, Christian
4
Venkatraman, Vinod
4
Ahlert, Dieter
3
Bagozzi, Richard P.
3
Balthazard, Pierre A.
3
Bechara, Antoine
3
Boksem, Maarten A. S.
3
Casado-Aranda, Luis-Alberto
3
Cerf, Moran
3
Dimoka, Angelika
3
Hoff, Karla Ruth
3
Hsu, Ming
3
Häusel, Hans-Georg
3
Linzmajer, Marc
3
Malmendier, Ulrike
3
Pavlou, Paul A.
3
Pozharliev, Rumen
3
Stiglitz, Joseph E.
3
Verbeke, Willem J. M. I.
3
Waldman, David A.
3
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IGI Global
1
Jutta Richter-Altman RAM-Verlag
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National Bureau of Economic Research
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Journal of business research : JBR
9
Psychology & marketing
9
Journal of marketing research : JMR
8
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
7
European research studies
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of management education : a publication of the Organizational Behavior Teaching Society
5
Journal of retailing and consumer services
5
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
5
Building organizational resilience with neuroleadership
4
Journal of advertising research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
The journal of product & brand management
4
The social cognitive neuroscience of organizations
4
European journal of marketing
3
Faculty & research / Insead : working paper series
3
Handbook of developments in consumer behaviour
3
International journal of consumer studies
3
Journal of business ethics : JOBE
3
Journal of consumer behaviour : an international research review
3
Journal of economic behavior & organization : JEBO
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Organizational research methods : ORM
3
Springer eBook Collection
3
SpringerLink / Bücher
3
Analyzing the strategic role of neuromarketing and consumer neuroscience
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Biometrics and neuroscience research in business and management : advances and applications
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
Innovatives Markenmanagement
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of agricultural & food industrial organization
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of internet commerce
2
Journal of management : JOM
2
Journal of management information systems : JMIS
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ECONIS (ZBW)
348
USB Cologne (EcoSocSci)
1
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349
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1
Reconsidering the path for neural and physiological methods in consumer psychology
Clithero, John A.
;
Karmarkar, Uma R.
;
Nave, Gideon
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10014470796
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
4
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
5
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
6
From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame
;
Bahoussa, Abdelaziz
-
2023
Persistent link: https://www.econbiz.de/10014322170
Saved in:
7
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
8
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
9
The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
Saved in:
10
The application of mobile functional near-infrared spectroscopy for marketing research : a guideline
Krampe, Caspar
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 236-260
Persistent link: https://www.econbiz.de/10013502437
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