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subject:"Neuromarketing"
~subject:"Decision theory"
~subject:"Kognition"
~subject:"Werbewirkung"
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Search: subject_exact:"Neurobiologie"
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Neuromarketing
Decision theory
Kognition
Werbewirkung
Neurowissenschaften
808
Neuroscience
794
Consumer behaviour
184
Konsumentenverhalten
184
Cognition
142
Neuroeconomics
99
Neuroökonomie
99
Führungsstil
75
Emotion
74
Leadership style
73
Entscheidung
67
Decision
65
neuroscience
53
Leadership
44
Behavioral economics
43
Verhaltensökonomik
43
Brand management
41
Markenführung
41
Personalführung
40
Advertising effects
36
Psychologie
35
Neuroökonomik
34
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33
Entscheidungstheorie
28
Theorie
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Advertising
27
Theory
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United States
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Werbung
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consumer neuroscience
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English
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Senior, Carl
8
Hubert, Anita Mirja
7
Plassmann, Hilke
7
Kenning, Peter
6
Lee, Nick
6
Smidts, Ale
5
Borawska, Anna
4
Butler, Michael J. R.
4
Cavanaugh, J. Michael
4
Giapponi, Catherine C.
4
Golden, Timothy D.
4
Küpper, Hans-Ulrich
4
Preilowski, Bruno
4
Sánchez-Fernández, Juan
4
Venkatraman, Vinod
4
Balthazard, Pierre A.
3
Bechara, Antoine
3
Boksem, Maarten A. S.
3
Boyatzis, Richard E.
3
Casado-Aranda, Luis-Alberto
3
Dimoka, Angelika
3
Hoff, Karla Ruth
3
Hsu, Ming
3
Hubert, Marco
3
Häusel, Hans-Georg
3
Malmendier, Ulrike
3
Pavlou, Paul A.
3
Scheier, Christian
3
Stiglitz, Joseph E.
3
Waldman, David A.
3
Abadzi, Helen
2
Agarwal, Sharad
2
Benson, Philip G.
2
Berns, Gregory
2
Bielefeld, Klaus W.
2
Biercewicz, Konrad
2
Bigné Alcañiz, J. Enrique
2
Bonga, Wellington Garikai
2
Borawski, Mariusz
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Brusoni, Stefano
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IGI Global
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Jutta Richter-Altman RAM-Verlag
1
National Bureau of Economic Research
1
Nomos Verlagsgesellschaft
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Safari, an O'Reilly Media Company.
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Journal of advertising research
8
Journal of business research : JBR
7
Journal of marketing research : JMR
6
Psychology & marketing
6
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
6
European research studies
5
Journal of business ethics : JOBE
5
Journal of management education : a publication of the Organizational Behavior Teaching Society
5
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
5
Building organizational resilience with neuroleadership
4
The social cognitive neuroscience of organizations
4
European journal of marketing
3
Journal of economic behavior & organization : JEBO
3
Journal of retailing and consumer services
3
Organizational research methods : ORM
3
The journal of product & brand management
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Biometrics and neuroscience research in business and management : advances and applications
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
Faculty & research / Insead : working paper series
2
Innovatives Markenmanagement
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of management : JOM
2
Journal of management information systems : JMIS
2
Journal of neuroscience, psychology, and economics
2
Leadership & organization development journal
2
Long range planning : LRP ; international journal of strategic management
2
Management revue : socio-economic studies
2
Marketing letters : a journal of research in marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
Neuroökonomie : Grundlagen - Methoden - Anwendungen
2
Recherches économiques de Louvain
2
Springer Gabler Research
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ECONIS (ZBW)
295
EconStor
1
RePEc
1
USB Cologne (EcoSocSci)
1
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1
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
2
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
3
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
4
From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame
;
Bahoussa, Abdelaziz
-
2023
Persistent link: https://www.econbiz.de/10014322170
Saved in:
5
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
6
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
7
The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
Saved in:
8
The application of mobile functional near-infrared spectroscopy for marketing research : a guideline
Krampe, Caspar
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 236-260
Persistent link: https://www.econbiz.de/10013502437
Saved in:
9
Analysis of the cognitive aspects of the preference elicitation process in the compensatory context : a neuroscience experiment with FITradeoff
Carneiro de Lima da Silva, Anderson Lucas
;
Costa, Ana …
- In:
International transactions in operational research : a …
31
(
2024
)
4
,
pp. 2472-2503
Persistent link: https://www.econbiz.de/10014511818
Saved in:
10
The effects of in-stream video advertising on ad information encoding : a neurophysiological study
Lee, Seungji
;
Kim, Jooyoung
;
Read, Glenna L.
;
Kim, Sung-Phil
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 342-356
Persistent link: https://www.econbiz.de/10014575283
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