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subject:"Pharmaceutical industry"
~isPartOf:"Health economics"
~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~source:"econis"
~subject:"Brand"
~subject:"Werbung"
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Search: subject_exact:"Schmerzmittel"
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Pharmaceutical industry
Brand
Werbung
Arzneimittel
202
Pharmaceuticals
202
Pharmaindustrie
76
Advertising
36
Direct marketing
36
Direktmarketing
36
Gesundheitskosten
36
Health care costs
36
Advertising effects
29
Consumer behaviour
29
Konsumentenverhalten
29
Physicians
29
Werbewirkung
29
Ärzte
29
Gesetzliche Krankenversicherung
19
Gesundheitsversorgung
19
Health care
19
Impfung
19
Public health insurance
19
Vaccination
19
USA
18
United States
18
Arzneimittelmarkt
16
Pharmaceutical market
16
Coronavirus
14
prescription drugs
14
Gesundheitspolitik
13
Health policy
13
Drogenkonsum
12
Drug consumption
12
Health insurance
12
Infectious disease
12
Infektionskrankheit
12
Krankenversicherung
12
Elderly people
11
Preis
11
Price
11
Theorie
11
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Undetermined
29
Free
4
Type of publication
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Article
92
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
93
Aufsatz in Zeitschrift
93
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
93
Author
All
Mohamed Azmi Ahmad Hassali
5
Aikin, Kathryn J.
4
Davis, Joel J.
4
Fogel, Joshua
3
Ibrahim, Mohamed Izham Mohamed
3
Park, Jin Seong
3
Saleem, Fahad
3
Siang, Tan Ching
3
Sullivan, Helen W.
3
Aljadhey, Hisham
2
Alrasheedy, Alian A
2
Banerjee, Saikat
2
Betts, Kevin R.
2
Chressanthis, George A.
2
Dash, Sampada Kumar
2
Handa, Meenakshi
2
O'Donoghue, Amie C.
2
Srivastava, Vinita
2
Stevens, Robert E.
2
Vohra, Anupama
2
Willis, Erin
2
Zhang, Yuting
2
Adams, Christopher P.
1
Aggarwal, Mayank
1
Ahmad, Mahmood
1
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Al-Hamadi, Adnan Yahya
1
Al-Hamdi, Adnan Yahya
1
Alameddine, Sarah
1
Alperstein, Neil M.
1
Ansa, Gloria A.
1
Atinga, Roger Ayimbillah
1
Attema, Arthur Ewoud
1
Augurzky, Boris
1
Ball, Jennifer G.
1
Baptista, Maria Helena Miranda Flores
1
Barbro, Patrick A.
1
Bergler, Marcus
1
Berktold, Jennifer
1
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Published in...
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Health economics
Health marketing quarterly
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
NBER working paper series
80
NBER Working Paper
60
International journal of pharmaceutical and healthcare marketing : IJPHM
50
Working paper / National Bureau of Economic Research, Inc.
39
The European journal of health economics : HEPAC ; health economics in prevention and care
33
Journal of health economics
32
International journal of the economics of business
18
Research policy : policy, management and economic studies of science, technology and innovation
18
Applied economics
12
CESifo working papers
12
International journal of industrial organization
12
Research paper
12
International journal of pharmaceutical and healthcare marketing
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Technological forecasting & social change : an international journal
11
Health economics review
10
Review of industrial organization : RIO
10
International journal of advertising : the quarterly review of marketing communications
9
OECD Health Statistics
9
Discussion papers / CEPR
8
Indian pharmaceutical industry : strategies and challenges in formulations marketing
8
International journal of health economics and management
8
Journal of business ethics : JOBE
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
Journal of public policy & marketing
7
Working paper
7
Working papers / TSE : WP
7
International journal of intellectual property management : IJIPM
6
Journal of economic behavior & organization : JEBO
6
Journal of global marketing
6
Journal of pharmaceutical finance, economics & policy
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Technology analysis & strategic management
6
The European journal of health economics
6
African journal of science, technology, innovation & development : AJSTID
5
Applied economics letters
5
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ECONIS (ZBW)
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1
Parallel imports under a manufacturer rebate and a price freeze : evidence from Germany
Birg, Laura
- In:
Health economics
32
(
2023
)
2
,
pp. 302-323
Persistent link: https://www.econbiz.de/10014266802
Saved in:
2
Effects of Medicare Part D coverage gap closure on utilization of branded and generic drugs
Liu, Judith
;
Zhang, Yuting
;
Kaplan, Cameron M.
- In:
Health economics
32
(
2023
)
3
,
pp. 639-653
Persistent link: https://www.econbiz.de/10014266837
Saved in:
3
Movies, stigma and choice : evidence from the pharmaceutical industry
Aggarwal, Mayank
;
Chakrabarti, Anindya S.
;
Chatterjee, …
- In:
Health economics
32
(
2023
)
5
,
pp. 1019-1039
Persistent link: https://www.econbiz.de/10014278027
Saved in:
4
Regional variation in prescription drug spending : evidence from regional migrants in Sweden
Johansson, Naimi
;
Svensson, Mikael
- In:
Health economics
31
(
2022
)
9
,
pp. 1862-1877
Persistent link: https://www.econbiz.de/10013433584
Saved in:
5
Achieving dynamic efficiency in pharmaceutical innovation : identifying the optimal share of value and payments required
Woods, Beth
;
Lomas, James
;
Sculpher, Mark
;
Weatherly, Helen
- In:
Health economics
33
(
2024
)
4
,
pp. 804-819
Persistent link: https://www.econbiz.de/10014514558
Saved in:
6
A structural analysis of physician agency and pharmaceutical demand
Tang, Meng-Chi
- In:
Health economics
32
(
2023
)
7
,
pp. 1453-1477
Persistent link: https://www.econbiz.de/10014329142
Saved in:
7
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
8
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
9
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
10
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
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