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subject:"Pharmaceutical industry"
~isPartOf:"Health economics"
~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~source:"econis"
~subject:"Brand"
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Search: subject_exact:"Schmerzmittel"
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Pharmaceutical industry
Brand
Arzneimittel
202
Pharmaceuticals
202
Pharmaindustrie
76
Advertising
36
Direct marketing
36
Direktmarketing
36
Gesundheitskosten
36
Health care costs
36
Werbung
36
Advertising effects
29
Consumer behaviour
29
Konsumentenverhalten
29
Physicians
29
Werbewirkung
29
Ärzte
29
Gesetzliche Krankenversicherung
19
Gesundheitsversorgung
19
Health care
19
Impfung
19
Public health insurance
19
Vaccination
19
USA
18
United States
18
Arzneimittelmarkt
16
Pharmaceutical market
16
Coronavirus
14
prescription drugs
14
Gesundheitspolitik
13
Health policy
13
Drogenkonsum
12
Drug consumption
12
Health insurance
12
Infectious disease
12
Infektionskrankheit
12
Krankenversicherung
12
Elderly people
11
Preis
11
Price
11
Theorie
11
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Undetermined
18
Free
4
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Article
78
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Article in journal
78
Aufsatz in Zeitschrift
78
Language
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English
78
Author
All
Mohamed Azmi Ahmad Hassali
5
Davis, Joel J.
4
Aikin, Kathryn J.
3
Ibrahim, Mohamed Izham Mohamed
3
Saleem, Fahad
3
Siang, Tan Ching
3
Aljadhey, Hisham
2
Alrasheedy, Alian A
2
Banerjee, Saikat
2
Chressanthis, George A.
2
Dash, Sampada Kumar
2
Handa, Meenakshi
2
Srivastava, Vinita
2
Sullivan, Helen W.
2
Vohra, Anupama
2
Zhang, Yuting
2
Adams, Christopher P.
1
Aggarwal, Mayank
1
Ahmad, Mahmood
1
Al-Hamadi, Adnan Yahya
1
Al-Hamdi, Adnan Yahya
1
Alameddine, Sarah
1
Alperstein, Neil M.
1
Ansa, Gloria A.
1
Atinga, Roger Ayimbillah
1
Attema, Arthur Ewoud
1
Augurzky, Boris
1
Ball, Jennifer G.
1
Baptista, Maria Helena Miranda Flores
1
Barbro, Patrick A.
1
Bergler, Marcus
1
Berktold, Jennifer
1
Betts, Kevin R.
1
Birg, Laura
1
Bradford, David W.
1
Brantner, Van Vu
1
Broekemier, Gregory M.
1
Burke, Panne
1
Burkink, Tim J.
1
Cabrales, Antonio
1
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Published in...
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Health economics
Health marketing quarterly
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
NBER working paper series
73
NBER Working Paper
53
International journal of pharmaceutical and healthcare marketing : IJPHM
41
The European journal of health economics : HEPAC ; health economics in prevention and care
33
Working paper / National Bureau of Economic Research, Inc.
32
Journal of health economics
30
International journal of the economics of business
18
Research policy : policy, management and economic studies of science, technology and innovation
18
Applied economics
12
CESifo working papers
11
International journal of pharmaceutical and healthcare marketing
11
Technological forecasting & social change : an international journal
11
Health economics review
10
International journal of industrial organization
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Research paper
10
Review of industrial organization : RIO
10
OECD Health Statistics
9
Discussion papers / CEPR
8
Indian pharmaceutical industry : strategies and challenges in formulations marketing
8
International journal of health economics and management
8
Journal of business ethics : JOBE
8
Working paper
7
Working papers / TSE : WP
7
International journal of intellectual property management : IJIPM
6
Journal of global marketing
6
Journal of pharmaceutical finance, economics & policy
6
Journal of public policy & marketing
6
Technology analysis & strategic management
6
The European journal of health economics
6
African journal of science, technology, innovation & development : AJSTID
5
Applied economics letters
5
European research studies
5
Faculty & research / Insead : working paper series
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of production economics
5
International journal of technology management : IJTM
5
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ECONIS (ZBW)
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1
Parallel imports under a manufacturer rebate and a price freeze : evidence from Germany
Birg, Laura
- In:
Health economics
32
(
2023
)
2
,
pp. 302-323
Persistent link: https://www.econbiz.de/10014266802
Saved in:
2
Effects of Medicare Part D coverage gap closure on utilization of branded and generic drugs
Liu, Judith
;
Zhang, Yuting
;
Kaplan, Cameron M.
- In:
Health economics
32
(
2023
)
3
,
pp. 639-653
Persistent link: https://www.econbiz.de/10014266837
Saved in:
3
Movies, stigma and choice : evidence from the pharmaceutical industry
Aggarwal, Mayank
;
Chakrabarti, Anindya S.
;
Chatterjee, …
- In:
Health economics
32
(
2023
)
5
,
pp. 1019-1039
Persistent link: https://www.econbiz.de/10014278027
Saved in:
4
Regional variation in prescription drug spending : evidence from regional migrants in Sweden
Johansson, Naimi
;
Svensson, Mikael
- In:
Health economics
31
(
2022
)
9
,
pp. 1862-1877
Persistent link: https://www.econbiz.de/10013433584
Saved in:
5
Achieving dynamic efficiency in pharmaceutical innovation : identifying the optimal share of value and payments required
Woods, Beth
;
Lomas, James
;
Sculpher, Mark
;
Weatherly, Helen
- In:
Health economics
33
(
2024
)
4
,
pp. 804-819
Persistent link: https://www.econbiz.de/10014514558
Saved in:
6
A structural analysis of physician agency and pharmaceutical demand
Tang, Meng-Chi
- In:
Health economics
32
(
2023
)
7
,
pp. 1453-1477
Persistent link: https://www.econbiz.de/10014329142
Saved in:
7
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
8
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
9
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
10
Why the "sea of same"? : a qualitative look at DTCA within the larger context of healthcare marketing
Macias, Wendy
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012259411
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