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subject:"Pharmaceutical industry"
~isPartOf:"International journal of pharmaceutical and healthcare marketing"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~subject:"Advertising"
~subject:"Marketingmanagement"
~subject:"Pharmahandel"
~type_genre:"Aufsatz in Zeitschrift"
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Pharmaceutical industry
Advertising
Marketingmanagement
Pharmahandel
Arzneimittel
62
Pharmaceuticals
62
Pharmaindustrie
43
Physicians
16
Ärzte
16
Consumer behaviour
13
Konsumentenverhalten
13
Gesundheitsversorgung
11
Health care
11
Arzneimittelmarkt
10
Pharmaceutical market
10
India
9
Indien
9
Malaysia
8
Advertising effects
7
Direct marketing
7
Direktmarketing
7
Pharmaceutical distributors
7
Werbewirkung
7
Werbung
7
Generic drugs
6
Generika
6
Brand
5
Brand management
5
Gesundheitswesen
5
Health care system
5
Markenartikel
5
Markenführung
5
Marketing management
5
Gesundheitskosten
4
Gesundheitspolitik
4
Health care costs
4
Health policy
4
Impfung
4
Internet marketing
4
Online-Marketing
4
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Undetermined
14
Type of publication
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Article
49
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
50
Collection of articles of several authors
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammelwerk
1
Language
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English
50
Author
All
Mohamed Azmi Ahmad Hassali
5
Davis, Joel J.
4
Ibrahim, Mohamed Izham Mohamed
3
Saleem, Fahad
3
Siang, Tan Ching
3
Aljadhey, Hisham
2
Alrasheedy, Alian A
2
Chressanthis, George A.
2
Handa, Meenakshi
2
Ricks, James
2
Srivastava, Vinita
2
Su, Ling
2
Vohra, Anupama
2
Ahmad, Mahmood
1
Aigbogun, Osaro
1
Al-Hamadi, Adnan Yahya
1
Al-Hamdi, Adnan Yahya
1
Amatulli, Cesare
1
Ansa, Gloria A.
1
Aqif, Tanzeela
1
Ashraf, Amirul
1
Atinga, Roger Ayimbillah
1
Ball, Jennifer G.
1
Balqiah, Tengku Ezni
1
Banerjee, Saikat
1
Baptista, Maria Helena Miranda Flores
1
Barbro, Patrick A.
1
Bergler, Marcus
1
Chandler, Lisa Lucarelli
1
Chen, Jinyan
1
Chmielarz, Piotr
1
Chowdhury, Nishat
1
Das, Sumanta
1
Dash, Sampada Kumar
1
Delbaere, Majorie
1
Dhume, S M.
1
Dureja, Harish
1
Eastin, Matthew S.
1
Eastman, Jacqueline K.
1
Eisenstein, Eric M.
1
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Published in...
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International journal of pharmaceutical and healthcare marketing
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
International journal of pharmaceutical and healthcare marketing : IJPHM
49
The European journal of health economics : HEPAC ; health economics in prevention and care
33
Journal of health economics
31
Health marketing quarterly
30
Health economics
26
Research policy : policy, management and economic studies of science, technology and innovation
18
International journal of the economics of business
16
International journal of industrial organization
12
Applied economics
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Technological forecasting & social change : an international journal
11
Health economics review
10
International journal of advertising : the quarterly review of marketing communications
9
Review of industrial organization : RIO
9
International journal of health economics and management
8
Journal of business ethics : JOBE
8
Journal of pharmaceutical finance, economics & policy
7
Journal of public policy & marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
European research studies
6
Health care management science
6
International journal of intellectual property management : IJIPM
6
Journal of economic behavior & organization : JEBO
6
Journal of global marketing
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Technology analysis & strategic management
6
The European journal of health economics
6
African journal of science, technology, innovation & development : AJSTID
5
Applied economics letters
5
Health care management science : a new journal serving the international health care management community
5
International journal of production economics
5
International journal of technology management : IJTM
5
Journal of business research : JBR
5
Journal of illicit economies and development : JIED
5
Journal of investment management : JOIM
5
Manufacturing & service operations management : M & SOM
5
The B.E. journal of economic analysis & policy
5
The journal of law & economics
5
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ECONIS (ZBW)
50
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1
Examining the impact of marketing techniques on the prescription behavior of physicians with ethical ideology as a moderator
Aqif, Tanzeela
;
Mumtaz, Sana
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10014336883
Saved in:
2
From purely physical to purely online pharmacies : exploring different shopper profiles and discussing some widespread beliefs
Vera, Jorge
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
2
,
pp. 169-181
Persistent link: https://www.econbiz.de/10014336893
Saved in:
3
Improving Patient Access Scheme in Malaysia : lessons from Italy
Ashraf, Amirul
;
Ong, Siew Chin
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10014336992
Saved in:
4
Investor's behaviour to COVID-19 vaccine : an event study on health and pharmaceutical sector in India
Gupta, Himani
;
Gupta, Ayushi
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10014461499
Saved in:
5
Attitude towards pharmaceutical promotional tools and its influence on physicians' prescribing behaviour in Sudan
Eldrwish, May Alowi
;
Aigbogun, Osaro
;
Kani, Yusuf
; …
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
4
,
pp. 469-489
Persistent link: https://www.econbiz.de/10014336795
Saved in:
6
Branded vs. generic drugs : the role of self-perceived seriousness of disease
Sestino, Andrea
;
Amatulli, Cesare
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 22-39
Persistent link: https://www.econbiz.de/10012886098
Saved in:
7
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
8
Logistic planning for pharmaceutical supply chain using multi-objective optimization model
Ershadi, Mohammad Mahdi
;
Ershadi, Mohamad Sajad
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 75-100
Persistent link: https://www.econbiz.de/10012886103
Saved in:
9
Impact of R&D activities on the financial performance : empirical evidence from Indian pharmaceutical companies
Nandy, Mithun
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
2
,
pp. 182-203
Persistent link: https://www.econbiz.de/10013343552
Saved in:
10
The effects of task environment and organizational agility on perceived managerial discretion and strategy implementation in a pharmaceutical company
Theodore, Wilsa
;
Kasali, Rhenald
;
Balqiah, Tengku Ezni
; …
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
2
,
pp. 204-221
Persistent link: https://www.econbiz.de/10013343553
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