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subject:"Press publisher"
~subject:"Pricing strategy"
~type_genre:"Article in journal"
~type_genre:"Sammlung"
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Search: subject_exact:"Ad journal"
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Press publisher
Pricing strategy
Print advertising
330
Printwerbung
330
Advertising effects
134
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134
Advertising
104
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100
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72
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72
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60
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Depken, Craig A.
2
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2
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Reid, Leonard N.
2
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2
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2
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1
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1
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1
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1
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1
Lu, Qiang
1
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1
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1
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1
Narayanan, V. S.
1
Nienstedt, Heinz-Werner
1
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1
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The journal of media economics
4
Journal of media business studies
3
History of retailing and consumption
2
Journal of advertising research
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Vierteljahrshefte zur Wirtschaftsforschung
2
Advances in applied microeconomics : a research annual
1
Applied economics quarterly
1
Erasmus journal for philosophy and economics : EJPE
1
Information economics and policy : IEP
1
International journal of advertising : the review of marketing communications
1
International journal of economic policy studies
1
International journal of economic research
1
JMM : the international journal on media management
1
Japan and the world economy : international journal of theory and policy
1
Journal of business & economics research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economic behavior & organization : JEBO
1
Journal of historical research in marketing
1
Journal of promotion management : JPM
1
Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
Review of industrial organization : RIO
1
Revue d'économie industrielle
1
Revue d'économie politique
1
Services marketing quarterly
1
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
1
The B.E. journal of economic analysis & policy
1
The IUP journal of marketing management : IJMM
1
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ECONIS (ZBW)
40
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1
Advertising and the character of English provincial department stores : c.1880-1914
Stobart, Jon
- In:
History of retailing and consumption
7
(
2021
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10012693764
Saved in:
2
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
3
Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah
- In:
History of retailing and consumption
9
(
2023
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10014391869
Saved in:
4
The persuasive power of the fourth estate : estimating the effect of newspaper endorsements: 1960-1980
Sprick Schuster, Steven
- In:
Journal of economic behavior & organization : JEBO
207
(
2023
),
pp. 496-510
Persistent link: https://www.econbiz.de/10014282027
Saved in:
5
Audit and benchmarking of supermarket catalog composition in five countries
Tan, Pei Jie
;
Tanusondjaja, Arry
;
Corsi, Armando
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 589-616
Persistent link: https://www.econbiz.de/10014295239
Saved in:
6
Digitised historic newspapers as a primary source for marketing historians
Hawkins, Richard A.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10013329674
Saved in:
7
Japanese newspapers
Flath, David
- In:
International journal of economic policy studies
15
(
2021
)
2
,
pp. 257-299
Persistent link: https://www.econbiz.de/10012614950
Saved in:
8
Bees on paper : the British press reads the Fable
Revolti, Matteo
- In:
Erasmus journal for philosophy and economics : EJPE
9
(
2016
)
1
,
pp. 124-141
Persistent link: https://www.econbiz.de/10011487230
Saved in:
9
Reinventing the business model for local newspapers by building walls
Olsen, Ragnhild Kristine
;
Solvoll, Mona Kristin
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011993175
Saved in:
10
The impact of the internet on the French printed media : is a cover price increase a good strategy to improve profitability?
Borsenberger, Claire
;
Muller-Vibes, Catherine
- In:
Revue d'économie politique
129
(
2019
)
6
,
pp. 937-965
Persistent link: https://www.econbiz.de/10012383831
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