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subject:"Print advertising"
~person:"Zúñiga, Miguel Ángel"
~subject:"Consumer behaviour"
~type:"article"
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Search: subject_exact:"Werbekontaktanalyse"
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Print advertising
Consumer behaviour
Advertising effects
10
Konsumentenverhalten
10
Werbewirkung
10
Advertising
8
Werbung
8
Brand management
4
Ethnic group
4
Ethnische Gruppe
4
Markenführung
4
Brand image
3
Markenimage
3
Cross-cultural relations
2
Emotion
2
Interkulturelle Beziehungen
2
multicultural advertising
2
processing fluency
2
Advertising regulation
1
African American consumers
1
Alcohol consumption
1
Alkoholkonsum
1
Attitude toward the brand
1
Beziehungsmarketing
1
Black people
1
Brand
1
Brand love
1
Brand loyalty
1
Business ethics
1
COVID-19 pandemic
1
Cognition
1
Comprehension
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Consumer-brand relationship
1
Coronavirus
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Cultural identity
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Economic ethics
1
Elaboration likelihood model
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Epidemic
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Epidemie
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Ethics
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Ethik
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Zúñiga, Miguel Ángel
Gierl, Heribert
27
Pelsmacker, Patrick de
21
Dens, Nathalie
18
Septianto, Felix
18
Diehl, Sandra
13
Torres, Ivonne M.
13
Muehling, Darrel D.
12
Dahlén, Micael
11
Matthes, Jörg
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Eisend, Martin
10
Pauwels, Koen
10
Taylor, Charles Raymond
10
Choi, Yung Kyun
9
Hudders, Liselot
9
Naderer, Brigitte
9
Smit, Edith G.
9
Stafford, Marla Royne
9
Terlutter, Ralf
9
Bellman, Steven
8
Boerman, Sophie C.
8
Chan, Kara
8
Evans, Nathaniel J.
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Kareklas, Ioannis
8
Mueller, Barbara
8
Reijmersdal, Eva A. van
8
Rosengren, Sara
8
Sar, Sela
8
Wen, Taylor Jing
8
Arora, Nilesh
7
Bae, Mikyeung
7
Bang Nguyen Viet
7
Chang, Chun-Tuan
7
Esch, Franz-Rudolf
7
Jeong, EunHa
7
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Journal of consumer marketing
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Asia Pacific journal of marketing and logistics
1
Journal of internet commerce
1
Psychology & marketing
1
The journal of consumer marketing
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ECONIS (ZBW)
10
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1
Social identification theory and the elaboration likelihood model : impact of strength of ethnic identification among African American consumers on services advertising evaluations
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10014519717
Saved in:
2
The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
Saved in:
3
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
4
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
5
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
6
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
7
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
8
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
9
Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
Saved in:
10
Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
;
Niculescu, Mihai
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 145-156
Persistent link: https://www.econbiz.de/10011376688
Saved in:
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